The Rezidor Hotel Group Seals European Performance Marketing Deal with Leading Networks

6 years
    Press Release

Rezidor’s portfolio of brands includes Radisson Blu and Park Inn by Radisson.

Working in partnership with digital marketing agency Bigmouthmedia, Affiliate Window and zanox will focus on expansion throughout the European marketplace, with a focus on developing the programmes within individual countries. Through dedicated account management, strategic planning and targeted affiliate recruitment, the Rezidor affiliate programme will continue to grow and emerge as a key player in the performance marketing travel sector.

Fiona Robertson Head of Performance Marketing at bigmouthmedia comments: “We are absolutely delighted to be taking the strategic lead of the re-launch of the Rezidor affiliate programme. Radisson Blu, Park Inn by Radisson are 2 fantastic brands and their re-launch with us and Affiliate Window & zanox gives us a unique opportunity to develop a well-rounded, incremental sales channel for their wide range of hotels. We have taken the time to develop a strong toolkit, including a live availability product feed via API which will give affiliates the best possible chance to promote the brands and boost those all important sales.”

Anthony Clements, Director of Client Services for Affiliate Window says: “We are delighted to have signed a European contract with Rezidor, further demonstrating the multi-territory reach of Affiliate Window and zanox. We are looking forward to combining the forces of the two networks to develop the Rezidor brands within the performance channel, and with our Travel Specialist in the Publisher Team we hope to bring new and exciting opportunities to their programmes across Europe.”

Affiliate Window and zanox’s technology allows for open communication with affiliates, robust reporting capabilities and transparency on programme performance never before experienced within the channel. Additionally, they are the only group to offer clients a fully searchable, global directory of publishers. The networks combined have a proven track record working with several key travel brands including British Airways, Hilton, Emirates, Expedia, and easyJet Holidays making them the perfect partners for The Rezidor Hotel Group.