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A4u Programme Of The Week: HUGO BOSS

A4u Programme Of The Week: HUGO BOSS


Programme Name: HUGO BOSS

Programme Manager: Aftab Aslam

Contact Details: / 0203 178 8482

As one of the largest fashion and luxury brands across the globe, who is the HUGO BOSS brand aimed at?

With its brands, HUGO BOSS targets various, clearly differentiated consumer groups. The brands cover an extensive product range consisting of classic-modern business wear, elegant evening fashion and relaxed casual wear.

There are a number of different coloured BOSS brands, can you explain the difference between each one?

BOSS Black

BOSS Black is HUGO BOSS’ core brand and stands for contemporary modern elegance. The product range encompasses a women’s and a men’s collection with businesswear, sportswear and glamorous event styles. The premium line is also supplemented with shoes and accessories as well as licensed eyewear, watches, fragrances and a children’s collection.

BOSS Selection

BOSS Selection impresses with its individual combination of exquisite design, exclusive quality and perfect workmanship. The luxury line offers apparel, shoes and accessories for sophisticated fashion-and style-conscious men. The Tailored Line, which is largely handcrafted, rounds off the high-quality product range.

BOSS Green

BOSS Green represents premium sportswear and does away with the boundaries between fashionable leisurewear and functional golf-wear. The collection combines fashion, lifestyle and golf and offers expressive looks in strong colors for men and, since 2010, also for women.

BOSS Orange

BOSS Orange is HUGO BOSS’ casualwear line and stands for a lighthearted, easygoing attitude. The casual collections are characterized by urban influences and are aimed at men and women who emphasize their own individual fashion style. Shoes and accessories, as well as licensed watches, eyewear and fragrances complete the look.


HUGO is the progressive trendy brand of HUGO BOSS and stands for avant-garde design. The women’s and men‘s collections captivate with their clean lines and innovative looks. The product range is rounded off with shoes and accessories as well as licensed eyewear and fragrances.

If you were to promote the HUGO BOSS programme on your website, what products would you recommend for best sellers?

The extensive range of the HUGO BOSS online collection means there are plenty of options for affiliates when it comes to promoting best sellers. However, our most desired items amongst others are outerwear, shirts, jeans, knitwear and shoes. Basically the bare necessities that everyone needs for a fashionable look at this time of year.

Your commission tier levels seem quite attractive, with an affiliate only having to attain 11 confirmed sales to earn the top tier of 12%. What gift products / best-selling products do you expect to be driving the most sales over the Christmas Period?

Typically there’s strong demand for the usual gift products such as the gift sets, combinations like hats and scarves, gloves and leather wallets with matching key rings. In addition to that, we highly recommend our new lifestyle accessories to protect mobile devices such as smartphones and tablet PCs, which will also be popular sellers over Christmas. With the winter chill approaching, knitwear is high on the wanted list and a much appreciated gift. Additionally, Christmas favourites like perfumes or neckwear are also popular and are right up there on most Christmas gift lists.

The ‘Christmas at HUGO BOSS’ section highlights some great gift items such as cufflinks, ties and watches. These are selling well already, and will continue to do so over the Christmas period and beyond. Therefore, there’s plenty of products, and certainly scope for affiliates to take advantage of the fantastic commission tiers on offer.

Your last order dates for HUGO BOSS this year with the Christmas run in?

If you place your order with standard delivery by 12pm on December 18th, you will get your parcel in time. If you pass this date, please ensure to place your express order by 12pm on December 21st and your loved ones will still receive their HUGO BOSS present(s) for Christmas.

Anything else our readers should know?

Those looking to work with a product feed will be delighted to know that HUGO BOSS’s robust feed includes 2,800 products. We ensure the purchasing process is as hassle free as possible for our customers, and offer FREE delivery ALL the time.

As expected with the quality products on offer, affiliates can expect to see higher average order values than what is usually driven in the fashion sector. And finally, as is the case with a global brand, there’s intensive offline marketing activities, and involvement in the sponsorship of sport and cultural events. This only helps affiliates’ promotional efforts with the awareness HUGO BOSS generates.

Sign up to the HUGO BOSS affiliate programme on AffiliateWindow today.

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Chris Johnson

Chris Johnson

Content Director for PerformanceIN. Based in Bristol & London.

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