INside Performance Marketing
Top 50 Industry Players from 2017
A4u Programme Of The Week: Paddy Power

A4u Programme Of The Week: Paddy Power


Name: Paddy Power

Affiliate Manager: Suzanne Maguire

Contact Details:

We've not mentioned much about the Gaming industry on A4u for a while. What's new within the gaming sector, anything to report?

Online Gaming continues to grow and develop into one of the most diverse verticals in the online universe. With an expanding offline presence as well as online; we’re in a great position where we can integrate data from both channels to offer the best deals to the gaming community. We’re also seeing fantastic results from our mobile site, now delivering nearly 1 in 10 of all bets placed.

Paddy Power has many arms to its operations these days, (betting, poker, bingo etc) can you tell us a bit more about what's on offer at Paddy Power?

You’re right, Paddy Power operates within Sports, Bingo, Casino and Poker but we’re also big in Skilled Games and up and coming social gaming such as BetDash. We’ve been working within the affiliate industry for many years now have seen consistent growth year on year utilizing as much of the opportunities the affiliate arena presents us.

Are you looking specifically for gaming affiliates, or can more mainstream affiliates benefit from promoting PaddyPower - if so, any tips for this?

Gaming specific merchants are always going to be the primary preference but some of our best performing publishers are more generic shopping portals that want to offer great deals to their members. We want to work with any affiliates that are happy to work with a brand as unique as ours. We’ve often pushed to promotional boundaries especially with TV advertising, so we’re open minded with all the recent developments within the affiliate space; re-targeting, mobile and the rise of social media.

What current commission rates are you offering?

Depending on the area an affiliate wishes to promote, CPA is up to £30 for all new registered players who place a minimum first bet of £10.

Best events coming up that Affiliates can take advantage of?

With the football season now in full swing we can look forward to a bumper October; Man Utd vs. Liverpool and the Manchester Derby will no doubt draw huge attention. The rugby World Cup continues to make headlines both on and off the field and Paddy Power are renowned for releasing odds on other big events such as The X Factor.

Finally, anything else our readers should know.

Whether you’re an expert gamer or a new affiliate looking for brands to promote that have an excellent CPA structure and EPC (earnings per 100 clicks); get in touch with Paddy Power or Commission Junction to get set up.

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Chris Johnson

Chris Johnson

Content Director for PerformanceIN. Based in Bristol & London.

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