INside Performance Marketing
JOIN THE PERFORMANCEIN Top 50 Industry Players from 2017
Content packages include articles, roundtables, product discounts, and more…
Google acquires German local deal specialist DailyDeal.

Google acquires German local deal specialist DailyDeal.

PerformanceIN, founded in Berlin back in 2009, has undergone a large amount of growth in two years and are now prominent in Germany, Austria and Switzerland for sourcing daily deals.

Announced on their website this morning, was the news that they had been aqcuired by Google, and that they would be working with the Offers team at Google to provide "even greater deals to customers" aqcuired by Google

Quote from the Website:

"When DailyDeal was founded in Berlin back in December 2009, there was just two of us. Since then, we have seen tremendous growth, as people throughout Germany, Austria and Switzerland have used DailyDeal to find local deals on their favorite restaurants, travel destinations, entertainment venues and retail outlets.

"Our team has grown too, and with it, our vision for DailyDeal. We see great opportunity to better connect businesses with consumers on a much larger scale, and we have found a team that shares our vision.

"That’s why we’re excited to announce that we’ve been acquired by Google! What began as a two-person startup less than two years ago has transformed into a trusted platform to connect businesses with consumers. By combining our expertise with the Offers team at Google, we hope to expand our efforts to provide even greater deals to consumers.

The DailyDeal team"

Continue the conversation

Got a question or comment – tweet Chris chrisjohnski or comment on Twitter, Facebook or LinkedIN.

Chris Johnson

Chris Johnson

Content Director for PerformanceIN. Based in Bristol & London.

Read more from Chris