Sky Digital, O2, TalkTalk, BT and uSwitch are a few of the brands that will be in attendance. Every quarter the networks organise a sector-specific, interactive gathering for their clients, combining thought-led presentations from influential speakers within the industry with an informal atmosphere conducive to networking. Previous verticals covered include Fashion, Electricals, Travel and Gifts, Gadgets & Toys.
Over the past twelve months, Digital Window’s Client Strategist, Matt Swan, has conducted extensive research on m-commerce via the affiliate channel. His analysis, which featured on Econsultancy, yielded astounding results. In January 2011, nearly 30,000 transactions were delivered through mobile devices across the Affiliate Window network, generating more than £2m in sales value. His evaluation continued with growth trends, where the iPhone proved to be the greatest driver of sales, accounting for nearly 40% of total sales through mobile devices.
As m-commerce continues to grow exponentially, events such as C0NN3CT are pivotal in strengthening relationships between advertisers and publishers. The performance channel is increasingly looking for innovative solutions and higher levels of engagement and leading networks Affiliate Window & buy.at facilitate opportunities through these events.
Julia Stent, Director of Telecoms at uSwitch says: “Having worked in the performance marketing channel for 5 years, I’ve found that successful sector events are a fantastic way to share industry insights, showcase future plans for collaboration and generally strengthen the relationships between advertisers and publishers. Having attended several Affiliate Window events in the past, C0NN3CT will no doubt introduce new insights for those of us working in the telecoms and broadband sector.”
C0NN3CT is taking place on Wednesday, September 7th at 24 Club and will see presentations from Alex Kozloff, Mobile Manager at the Internet Advertising Bureau, alongside Nick Caulfield, Account Director for buy.at with over 4 years experience in the telecoms and broadband sector.