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Affiliate Revenue Set To Increase By 30% Across EU in 2011

Affiliate Revenue Set To Increase By 30% Across EU in 2011


Affiliates4u, in association with Webgains, have launched the European Affiliate Landscape Report. Findings from the report show that European affiliates are overwhelmingly positive about future earnings, with commission payments set to increase by 30% on average in 2011 compared to 2010.

Affiliate Earnings On The Up

Within the expected revenue figures for affiliates, 67% of respondents are currently earning up to €5,000 per month, and 29% of the affiliates who entered the survey earning between €5,000 and €250,000+ per month, meaning that 4% of European affiliates earn more than €250,000 per month

De-duplication Concern

In amongst the 48 page landscape report, advertiser de-duplication remains an unknown quantity, with 40% of affiliates believing that as much as 25% of their revenue is lost due to de-duplication and over 20% of affiliates believing 25-50% of their revenue is lost through this advertiser policy.

Areas Covered Within The Report

Polling almost one thousand affiliates the European Affiliate Landscape Report for the first time reveals in-depth views on topics including:

  • Affiliate Expansion Plans, Across Europe & the Globe
  • Current Threats to Affiliate Earnings, including Potential Future Threats.
  • Leading European Affiliate Networks
  • Key Factors When Working With Advertisers, Desired Affiliate Tools / Products / Solutions
  • Preferred Affiliate Communication Methods
  • Performance Marketing Channel Integration Insight.

Download - European Landscape Report 2011

Free to A4u members, simply visit our European Survey page to download. You'll need to login or register to download the report.

Robert Glasgow Managing Director of Webgains, says:

“We are delighted to partner a4u in this initial investigation into affiliate marketing across Europe. Not only do we now have a better understanding of behaviours and attitudes across Europe but insights gleaned from the differences in the results between countries allow the Industry to tweak approaches according to local concerns. Over time, we will also be able to understand trends and respond accordingly.”

Three Month Construction Of The Report

After a three month turnaround timeframe, the team at A4u are pleased to be able to release this report to the wider digital marketing arena. Providing insight into individual territories plus an encouraging report on the state of the Affiliate market across Europe, we firmly believe the European Affiliate Landscape Report 2011 provides the grounds for a productive approach to territorial affiliate marketing over the next year.

Download the report now

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Chris Johnson

Chris Johnson

Content Director for PerformanceIN. Based in Bristol & London.

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