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Exclusive: Online Marketing Show Speaker Interview

Exclusive: Online Marketing Show Speaker Interview


In just under two weeks time, a4u join the Online Marketing show as Knowledge Partner for the Performance Marketing Industry. Offering three conference session across the two day exhibiton, a4u will be providing useful insights into the world of Affiliate and Performance Marketing for advertisers and publishers already engaged with the channel or keen to find out more.

In the lead up to the show a4u have scheduled exlsive interviews with speakers scheduled at the Online Marketing Show on the 29th and 30th June. The first of the interviews is with Senior Marketing Manager for BskyB and Chairperson for the IAB Affiliate Marketing Council; Helen Southgate.

Helen joins Laurent Gibb, VP of Publishing and Licensing at myThings, Fiona Robertson, Head of Performance Marketing at bigmouthmedia, and Andrew Copeland, Client Services Manager at Webgains for a Panel discussion on the increasing influence of technology based retargeting within online marketing;

What is your session covering and why is it important for attendees of the Online Marketing Show to attend;

The purpose of this session is to look at the role of Behavioral Retargeting within the performance marketing model, how it has emerged and how it is currently being deployed by Advertisers.

What can delegates expect to learn? And what will be the key take always?

It’s an opportunity to learn how BRT is currently being used within the online and affiliate sector, how it fits in to the wider online marketing mix and considerations that should be taken into account when embarking on a BRT strategy.

During your session what question would you ask other panelists or yourself if you were in the audience?

I would ask questions around the advantages of using BRT in a performance marketing model, assessing the incremental value of this channel and concerns around intrusiveness of this type of advertising and what the industry is doing to address these concerns and comply with the eprivacy Directive.

What piece of advice would you give to an advertiser or publisher new to the channel?

Ensure that you can manage and monitor this within the wider online marketing mix and understand its impact on your other channels such as affiliates, search and display. Incrementality is only really gained by all online channels working together and this is no different when adding BRT to the mix.

For more information on this session or to regsiter to attend any of the a4u sessions visit or email

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Sarah Parsonage

Sarah Parsonage

Always passionate about the value and power behind the pay-on-performance model, Sarah Parsonage, managing director of PerformanceIN, has been immersed in marketing, sales and events for the best part of 10 years.

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