INside Performance Marketing
Top 50 Industry Players from 2017 Acquires Mobile Comparison Website Acquires Mobile Comparison Website


uSwitch was set up over ten years ago to help consumers take advantage of the best deals on offer from utilities suppliers and is now one of the UK‟s most trusted home services brands.

Consumers can compare prices and make an informed decision across a range of products and services including gas and electricity, heating cover, home and mobile phone, broadband, digital TV, insurance and personal finance products.

a4uAward Winners - was founded in 2006 by Alex Buttle, Harry Jones and Tom Leathes and has doubled in size every year since. Offering innovative consumer tools, market insight, news and product reviews, is now the UK‟s most popular comparison website for broadband and mobile phones with over 1.5 million users a month. were recently rewarded with the crown of 'Best Technology and Telecoms Publisher' at the recent a4uAwards.

Bringing two brands together will provide a one stop shop for consumers to find the best deal for their needs across all their home essentials. The combination of two world class technology systems will enable suppliers to offer products and services to millions of customers every month, while providing consumers with the assurance that they will see the full range of deals simply and accurately.

Comments on the acquisition.

Steve Weller, General Manager of, says: “We're very excited about the innovation and expertise that will bring to the table. uSwitch has been a consumer champion for over a decade and this acquisition can only enhance the service we deliver to our customers – whether they are switching energy, home phone, broadband or mobile. We are already leader in the energy price comparison market and are confident that our acquisition of will place us in prime position to become number one for all the home essentials.”

Tom Leathes, co-founder and Director of, says: “We see joining forces with uSwitch as a natural progression for Top10. The two brands are a perfect fit – we both believe that consumers are looking for support and advice to help them find the best deal for their circumstances. We are both committed to using technology to empower consumers and provide them with the best experience possible when choosing their communications services."

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Chris Johnson

Chris Johnson

Content Director for PerformanceIN. Based in Bristol & London.

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