Today is a significant day in the history of buy.at and Affiliate Window as they begin the process of consolidating all advertiser programmes onto the Darwin platform. This is an important milestone that allows Digital Window to focus all their future technical efforts on the improvement and development of a single, unified solution.
To assist with this process, Digital Window announce the launch of their Centralised Tracking Solution (CTS). This allows advertisers to migrate from buy.at to the new Darwin platform with minimal interruption. No integration work is required by advertisers and publishers can rest easy knowing that their buy.at links will work on Affiliate Window, in essence no links need to be changed or reformatted.
Adam Ross, COO, adds: “The acquisition of buy.at has been a huge success for Digital Window. With all teams and processes now consolidated and harmonised, the logical next step was to look at systems. Using the new CTS, a migration process that could sometimes take weeks or even months can be achieved in minutes. The best part being, we can do this without diverting the time and attention of our partners from growing their campaigns.”
The first accounts will begin the migration process in July.