California based sports company, K-Swiss has launched their first ever affiliate programme exclusively with leading performance network, Affiliate Window. Innovator of the first leather tennis shoe in 1966, the K-Swiss brand is regarded for its classic style and premium quality athletic range including lifestyle, running, tennis and training footwear and apparel.
K-Swiss’ digital strategy is to expand their ecommerce activities in the UK, with the integration of a comprehensive affiliate marketing scheme as a core focus for their online plans.
The K-Swiss online shop features regular updates and promotions ensuring consumers have access to widest assortment of shoes and apparel available. Seasonal collections are updated on a quarterly basis with increased site exposure and quick and secure delivery options available.
The affiliate programme presents a competitive, tiered commission strategy up to 9%, based upon the level of monthly sales transaction made by their affiliate partners. To celebrate the launch, K-Swiss is offering 10% commission on all products through 30th June 2011.
For more information on the K-Swiss affiliate programme click here.
Leon Steijn, European Brand Manager for K-Swiss comments:
"Partnering with award-winning network Affiliate Window was a logical step when considering the promotion of the K-Swiss campaign in the UK. E-commerce has been defined as a business opportunity by K-Swiss to accelerate volume growth in the short and the long term. The strategy has been defined in which aggressive growth targets have been set for the coming years. K-Swiss sees online sales as a serious trend which allows us to get in direct contact with our consumers and enables us to always show the largest and latest assortment available."
Anthony Clements, Client Services Director for Affiliate Window adds:
“We are delighted to have been chosen as K-Swiss’ exclusive partner for their launch into the affiliate channel. By combining industry-leading technology with the UK’s largest publisher base we hope to become a core part of K-Swiss’ online acquisition strategy. Working closely with K-Swiss, our aim will be to gradually introduce their brand to the benefits and value of the affiliate channel, while ensuring that their affiliate strategy is in-keeping with one of the most famous names in traditional retail.”