a4uexpo Europe is taking place on the 7th-8th June 2011 at the Hilton Munich Park Hotel - There's still time to get your ticket - visit a4uexpo.com/europe/ for more details.
a4uexpo Podcast #1
14:45–15:45 Ballroom B
Redefining the Affiliate: How To Be A Performance Marketing Partner
What does it take to cut through the noise and stand out from the crowd?
How do you make sure you're front of mind for new opportunities and budgets? Our panel is made of a big brand advertiser, senior network representative and expert publishers.
We will explore the growth and development of key affiliates as the industry shifts away from faceless websites to professional companies of all sizes. As a publisher, hear the hints and tricks from the experts on how to add value with forecasting, insights, competitor benchmarking, product guidance and conversion consultation.
As an advertiser, hear how to make sure your programme is up to scratch to attract the players who can become highly valued partners and how to get the most out of these relationships. Learn how to get your relationships on track to foster innovation, embrace new channels and maximise ROI.
You'll walk away with ideas and inspiration with a 'how to' for replicating the best award-winning partnerships taking place across the industry today.