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A4u Launches Performance Marketing Guide for 2011

A4u Launches Performance Marketing Guide for 2011


Affiliates4u, Europe’s fastest growing Affiliate & Performance Marketing resource has collaborated with 21 forward thinking companies to create the industry’s first comprehensive Performance Marketing Guide, providing a one-stop overview of digital channels perceived to fall under the ‘umbrella’ of Performance Marketing.

Covering Search Marketing, Mobile Marketing, Display Marketing, E-mail, Social, Behavioural Retargeting and an extended section on Affiliate Marketing, the inaugural A4u Performance Marketing Guide is a great resource for anyone with an active involvement or added interest in the Performance Marketing Industry.

Over a 7 section guide spans 140 pages of information, knowledge and case studies. This free resource is available at

Matthew Wood, founder of A4u:

“Affiliate Marketing continues to push its boundaries and overlap other digital channels in its delivery. It’s imperative that those involved in the space therefore understand the implications of new technologies and devise an effective strategy to embrace the new revenues already being tapped into by forward thinking companies.

"The Performance Marketing Guide bridges the knowledge gap and I hope will, in time, become a must read bible to keep abreast of how the industry is changing and how strategy should be adapted or refreshed to keep up with the ever evolving industry.”

Florian Gramshammer, Country Manager of Commission Junction UK:


“The A4u Performance Marketing Guide is one of the most thorough online marketing guides I have seen. I have no doubt that it will be an extremely useful resource for marketing professionals looking to understand and demonstrate the benefits and best practices of performance marketing.”

Exclusive to A4u Members - Download Today.

Available for download to Affiliates4u members today, the Performance Guide has been created as a free resource thanks to co-sponsors Commission Junction and support from the following companies:


Found, Online Media Group, TradeDoubler, existem-am, nonstopconsulting, Total Search Solutions, Affiliate Window, Red Letter Days, FusePump, affilinet, Webgains, LinkShare,,, Paid on Results, AffJet, Performance Horizon Group, ValueClick Media, Azam Marketing and Hatmatic.

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Chris Johnson

Chris Johnson

Content Director for PerformanceIN. Based in Bristol & London.

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