Questions within the survey will cover a wide range of areas including; affiliate earnings, country response to perceived hot topics, preferred payment models, whether affiliates are considering using other performance technology on their sites and perceived threats to affiliate earnings.
Affiliates who enter the survey will also be entered into a draw to win a new iPad 2, courtesy of Webgains. They will also receive a complimentary copy of the research report, which is estimated to take 7 minutes of your time to enter!
Research findings will be exclusively released to Affiliates who complete the survey prior to public launch at a4uexpo Europe on the 7th-8th June.
Matthew Wood, Founder of A4u, said:
“As budgets increase and brands adopt smarter methodology, a survey that highlights areas of interest and opportunity for both new and existing Advertisers and Publishers is, an essential part of the development process for the performance marketing industry.”
Robert Glasgow, Managing Director of Webgains, added:
As our industry becomes increasingly mainstream, it is imperative that we understand the fundamentals of the key business drivers. The biggest of these, of course, are affiliate characteristics and behaviour; a subject which, surprisingly, has attracted very little in-depth research to date in the UK or elsewhere in Europe. By understanding key affiliate issues, geographic differences, promotional techniques etc, this survey will provide valuable insights into the affiliate landscape, leading to real business benefits for all concerned.
Moreover, I hope that after a successful launch, future surveys will allow us to track changes over time, allowing Networks, Agencies and Merchants to respond more appropriately to affiliate needs.”
Affiliates can enter the survey today by visiting www.affiliates4u.com/survey/