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a4uAwards 2011 Shortlist Announced

a4uAwards 2011 Shortlist Announced


Hosted this year by Rufus Hound, the a4uAwards, brought to you by Affiliates4u and in association with 7thingsmedia, are returning to the Grosvenor House Hotel, Park Lane, London on the 17th May.

Regarding this year's shortlist Matthew Wood, Founder of the a4uAwards, said:

"With the 75% increase in submissions, one could presume our judges would find it a hard task to read, digest and score the entries. In-fact this year it was quite the opposite, with our diverse panel stunned with the quality, excellence and innovation demonstrated through the well thought out entries.

Many categories were inundated with brands adopting smarter methodology when managing their affiliate activity enabling them to maximize their return on investment.

That investment continues to grow as brands place a greater emphasis on new technology and embracing new innovations from technically savvy publishers and advertisers in addition to smarter ways of segmenting, working with and rewarding their partners."

Some categories were closer than ever, whilst others attracted run-away winners. This makes for an exciting evening on the 17th May, where along with our host we will divulge who has won alongside captivating comments from the judges."

a4uAwards 2011 Shortlist

Publisher Innovation

  • InvisibleHand
  • Quidco
  • Top Cashback iPhone App
  • VoucherCloud

Advertiser Innovation

  • Argos & Commission Junction
  • Expedia
  • Route One & TradeDoubler
  • The Gift Experience & Webgains

Affiliate Network Innovation

  • Commission Junction & myThings
  • Commission Junction & The Argos Affiliate Hub
  • Darwin Marketplace
  • LinkShare Aggregated Vouchers
  • Webgains Multiple Data Feeds

Best 3rd Party Application

  • DC Storm
  • InvisibleHand
  • myThings with Commission Junction
  • Quidco Compare
  • R.O.Eye & eBay for eBay Geo-Targeting Tool

Best New Entrant

  • Affiliate Window for Best Buy
  • Affilinet for Matalan
  • Boots Treat Street
  • myThings with Commission Junction
  • The metamorphosis of Artemis8 into Found

Best Agency

  • 7thingsmedia
  • Arena Quantum
  • Bigmouthmedia
  • Stream 20

Best Use of Affiliate Marketing as part of a Multi-Channel Campaign

  • Affiliate Window & SKY
  • Affiliate Window for LOVEFiLM
  • Commission Junction for Argos
  • Debenhams
  • RAC

Best Search Partnership

  • Found & RAC
  • Net Media Planet & O2
  • & Vodafone

Best Lead Generation Campaign

  • Azam Marketing for Egg
  • Found for Tempur
  • MindShare & Affilinet for Mazda
  • TTH Media for O2
  • for LOVEFiLM

Best Use of Social Media

  • Arena Quantum for Domino's Pizza: Democratising Affiliate Marketing through Social
  • for Vodafone iPhone Facebook Competition

Best Use of Mobile

  • Found for Autoglass Roadside Rescue
  • for Streetstats 3G
  • VoucherCloud

Best Managed Affiliate Programme

  • Affiliate Window & SKY
  • Arena Quantum for Legal & General
  • BT
  • Latitude for JJB Sports & JJB Golf
  • Red Letter Days
  • TradeDoubler for Tesco

International Award

  • Commission Junction & GAP
  • Existem-am for Crocs
  • InvisibleHand
  • Neo@Ogilvy for British Airways
  • Net Media Planet
  • TradeDoubler &
  • TradeTracker

Best Finance Advertiser

  • Arena Quantum for Legal & General
  • Commission Junction for Egg
  • Neo @ Ogilvy for American Express
  • OMG for HBOS
  • RAC

Best Finance Publisher

  • Azam Marketing
  • Quidco

Best Retail Advertiser

  • Affiliate Window for LOVEFiLM
  • Commission Junction for Argos
  • Hotel Chocolat & myThings
  • LinkShare for Radley
  • Red Letter Days
  • Webgains for my-wardrobe

Best Retail Publisher

  • Found for Red Letter Days
  • InvisibleHand

Best Travel & Leisure Advertiser

  • Arena Quantum for Haven Holidays
  • for DFDS
  • for Expedia
  • Commission Junction for TUI

Best Travel & Leisure Publisher

  • MyVoucherCodes
  • Quidco

Best Technology & Telecoms Advertiser

  • BT
  • Affiliate Window for SKY
  • Vodafone
  • MEC for Orange
  • O2

Best Technology & Telecoms Publisher

  • Consumer Choices

Sponsorship & Table Bookings

With the shortlist announcement bringing increased demand on table bookings and sponsorship opportunities, speak to Stuart Pringle on or call +44(0) 1172 203 3013

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Chris Johnson

Chris Johnson

Content Director for PerformanceIN. Based in Bristol & London.

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