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Changes to TradeDoubler UK and NE Senior Management

Changes to TradeDoubler UK and NE Senior Management


In his 18 month tenure as Managing Director of TradeDoubler UK, Simon has made some big changes at the network and is someone who really 'got' the Affiliate & Performance Industry. We understand that Simon Burgess has stepped down due to personal reasons - the A4u team wish him well.

Urban Gillstrom, President & CEO of TradeDoubler:

"We want to thank Simon for his contribution to our UK operations and to TradeDoubler as a group, and wish him good luck in the future"

Commercial Director Gavin Ailes has been appointed acting Head of the market unit North West. Gavin has been with the group for five years including at IMW Group that was acquired by TradeDoubler in 2007. Prior to his current role as Commercial Director, Gavin was interim Managing Director of The Search Works. Before joining IMW Group, Gavin spent seven years at WPP, primarily with MindShare.

Press Release below:

Leif Eliasson appointed in TradeDoubler Sweden

Leif joins from a position as CEO for Relevant Traffic Europe AB, a pan-European search engine marketing company owned by the Kinnevik Group. During his three years in this position, he was also engaged in New Investments within the Kinnevik Group, particularly involving online start-ups. Prior to joining Relevant Traffic, Leif was Global Sales Director for all hosted entertainment, music, multimedia and communications services at Ericsson. In 2001, he founded the mobile entertainment service provider Cellus Sweden AB that merged with Aspiro in 2004. Leif will assume his new position at the end of April.

Urban Gillstrom said:

"Strong leadership and industry expertise are key skills for us. Therefore, we're delighted that Leif joins us to help drive sales and spearhead growth"

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Chris Johnson

Chris Johnson

Content Director for PerformanceIN. Based in Bristol & London.

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