TradeDoubler have invested a new cloud-based CRM system that will be deployed across their 18 countries throughout Europe.
The new system built by Kentor, utilising Microsoft technology will be used internally for Sales, Marketing and importantly Customer Service / Support; we presume on both the Advertiser and Publisher side.
"We have been looking for a modern and secure IT-solution which is in line with TradeDoubler’s strategy and vision for common internal systems. Kentor spent considerable time analyzing our situation which in the end was a decisive factor in our choice. At TradeDoubler we have a tradition for being en early adopter of new technology and work methods. That’s why Microsoft’s new CRM online solution suits us so well" says Mats Rosberg, CTO in TradeDoubler.