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Bench Strategically Enhances Digital Marketing Activity.

Bench Strategically Enhances Digital Marketing Activity.


The British brand sees its affiliate campaign as key to expanding its global e-commerce operation.

“Bench has a great following in the UK which we want to continue to exploit alongside a focus on driving even greater online awareness of the brand abroad and in turn growing international online sales,” said Nik Burton, Head of E-Commerce at Bench.

“Strategic affiliate marketing is an essential element in reaching this goal and R.O.EYE has the proven skills to help us achieve this.”

R.O.EYE is managing Bench’s affiliate programme through the Affiliate Window and Webgains networks.

“Bench has developed into a strong British brand and we’re keen to see that development extend overseas,” said Nicky Iapino, Managing Director of R.O.EYE. “We’ve already seen a strong sales uplift in the short time we’ve been working with Bench.”

Bench began in the late 1980s as a niche t-shirt brand inspired by BMX and skateboarding. Since then it has grown into a global entity with a strong music association and has sponsored many music events including Creamfields, The Warehouse Project, ParkLife and Melt! in Germany.

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Chris Johnson

Chris Johnson

Content Director for PerformanceIN. Based in Bristol & London.

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