What is Tesco ARC?
Tesco ARC is a bespoke solution which provides Tesco affiliates with a suite of engaging and interactive tools and widgets with which to drive incremental sales. The ARC platform, created by TradeDoubler, allows developers to produce widgest, interactive creatives and other tools using Merchants' APIs and product feeds.
Using these tools enable affiliates who are joined on the merchants' programme to drive sales more effectively with higher conversion rates and better customer engagement.
Similar in concept to a well known 'app store' ARC allows clients to utilise tools and innovative creatives that have been built by developers and other publishers, enabling other affiliates to drive revenue and convert traffic. The app's developer earns a revenue share of each commission the affiliate generates.
Simon Burgess, UK Managing Director, TradeDoubler:
"This is a new concept and industry first which we believe will change the affiliate landscape. Over the coming months, ARC will be populated with programme and vertical specific apps, for example, to full shop fronts. It's an exciting time and we're thrilled to be launching with the full support of one of our longest standing clients, Tesco."
Tim Jessop, Online Marketing Manager for Tesco, said:
"ARC enables us to address our goals by improving the customer journey from affiliate sites and helping smaller affiliates to offer more up to date content across more products, and enabling this long-tail of affiliates to drive sales and traffic through the affiliate channel more effectively."