Starting with their first UK affiliate marketing programme, 7thingsmedia then plan to roll out the MyM&M;'s programme across many digital media sectors. Initial activity will focus on supporting the brand through performance-based channels such as affiliates and search, value-add opportunities, as well as innovative product launches in 2011.
After months of heavy pitch competition, the London-based agency were selected by the MyM&M;'s team and their European Agency, Extreme Sensio.
Activity will start when the MyMMs.co.uk website launches on 1st December 2010.
Sandrine Paganelli, Client Services Director at Extreme Sensio:
"We are pleased to be working with 7thingsmedia on our local digital media planning as we head into what will surely be a very busy year for MyM&M;'s in the UK. 7thingsmedia were chosen for their demonstrable expertise of the UK performance landscape and proven success in scaling sales; plus an infectious entrepreneurial spirit and drive."
Chris Bishop, Founder & Managing Director of 7thingsmedia:
"MyM&M;'s decision to grant 7thingsmedia its digital media business reflects our agency's success in performance marketing within the UK; we are thrilled to be the agency of choice for MARS."
"Through a focused performance-based strategy, we look forward to introducing MyM&M;'s Delivered Personalised Gifts product in the UK."