From TradeDoubler to TD Pull, Push, Search and Call (I think!), back to TradeDoubler, new for 2011 sees its core businesses 'Affiliate' and 'Campaign' being gathered into 'Network', while 'Search' and 'Technology' will become independant units.
Urban Gillström, CEO of TradeDoubler
"TradeDoubler's focus will be to provide a world-class network, increase our own efficiency and create a strong sales culture. To succeed in our ambition to grow faster than the market we need to create a higher transparency - towards clients, publishers, partners, media agencies and employees"
Each unit will have a greater focus on sales with clear targets being set for sales and profitability, as well as responsibility for developing relationships.
Affiliate & Campaign Unit
In 2010, it is expected that the new 'Network' unit (encompassing 'Affiliate' and 'Campaign') will generate 85% of group gross profit, with 'Search' and 'Technology' estimated to generate 6% and 9% respectively.