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DGM in Administration whilst Zanox and Digital Window Merge

DGM in Administration whilst Zanox and Digital Window Merge

PerformanceIN

Barely a few months after the demise of i-level, its with regret we hear this morning the news that DGM UK Ltd have entered administration.

Letters have been sent this morning by RSM Tenon who are dealing with the proceedings; they can be contacted on 0207 9355566.

We will update you with more details as soon as we have further information or keep an eye on the DGM Forum.

On a more progressive note, Axel Springer AG and the Swiss PubliGroupe AG have this morning announced that they are bringing their majority shareholding in Digital Window, the UK market leader for affiliate marketing, into their common subsidiary company zanox. Combined, they comprise the European market leader for performance-based online marketing under the umbrella of the zanox group.

In their announcement this morning, Philipp Justus, CEO of zanox, says: “With Digital Window, the zanox group becomes the largest company for performance-based online marketing in the UK. Combined with our leading position in Continental Europe, we are now also the leading performance marketing network at European level. As a result, we offer our advertisers even greater reach, as well as direct access to all European markets. Our publishers benefit from new and attractive programmes.”

In terms of their structure here in the UK, the group’s future presence will work exclusively under Affiliate Window and buy.at. Therefore, in the future, zanox’s UK client base will be served by Affiliate Window.

“Aside from the ability to share publishers and advertisers with this extended reach, we now have the opportunity to pool technical resources for joint development projects ensuring we can drive innovation at an even faster pace, ultimately creating new opportunities to add value and generate revenue,” says Kevin Brown, Chief Executive Officer of Digital Window.

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Matthew Wood

Matthew Wood

Matthew is an 18-year industry veteran and behind the PI LIVE, the Influencer Marketing Show and the UK and International Performance Marketing Awards.

Matthew is co-founder and non-executive director of Optimus, an award-winning digital performance marketing agency and co-founder of vouchercloud.

Read more from Matthew