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a4uAwards Record Haul for eConversions &

a4uAwards Record Haul for eConversions &


The Grosvenor House Hotel played host to the annual a4uAwards last night, with walking away with a record four awards as they became the most successful company in a4uAwards history.

After an opening speech from a4uAwards founder Matthew Wood, this year's presenter Kevin Bridges took to the stage and got the laughter flowing with his set. Throughout the evening Kevin continued to supply some hilarious gags, and the take on his younger days with his TV was certainly something many in attendance found hilarious.


Those who picked up an award this year included DC Storm, Red Letter Days, Sky,, Credit Expert from Experian, Vodafone, Locker Room for Bodog and BLM Quantum for Haven Holidays.

Notable Winners

Other notable winners included Existem Affiliate Management, who picked up the award yet again in the very hotly contested Best Agency in Affiliate Marketing category. There were also wins for Artemis8 with Premier Inn for Best Paid Search Partnership, eBay for the Advertiser Innovation Award, and AffiliateFuture's White Label Travel Products for the Network Innovation Award

Record Breakers

eConversions, the company behind, scooped the Best Lead Generation Campaign, Best Retail Publisher and Best Travel and Leisure Publisher for their work with


Community Choice Awards

The Community Choice awards which were voted for by the community here at went to Naomi Brown, who picked up the Best Affiliate Manager award for her work at, Julie Wood from Affiliate Window for Best Account Manager, Affiliate Window for Best Affiliate Network, and for Best Publisher.

Best Affiliate Marketing Blog went to Jason Dale at, whilst his Affiliate Website Loquax walked away with the Publisher Casino & Gaming Award after a stand-out entry.

Naomi Brown also walked away with the award for Best Retail Advertiser after claimed the accolade.

The online book of the night is now available to download, detailing this year's Winner's of each award including details on why they have won. Download the a4uAwards 2010 Book of the night.

Full Winners & Highly Commended List - a4uAwards 2010

Best 3rd Party Application

Winner: Storm for Affiliates from DC Storm

Highly Commended: Quidco for Instore Cashback

Best Advertiser Incentive

Winner: Red Letter Days

Highly Commended: Maximuscle

Best Agency in Affiliate Marketing

Winner: Existem Affiliate Management

Highly Commended: R.O. Eye

Best Lead Generation Campaign


Highly Commended: Azam Marketing for Advent

Best New Entrant in Affiliate Marketing

Winner: Affiliate Window for Sainsbury’s

Highly Commended: FusePump

Best Paid Search Partnership

Winner: Artemis8 with Premier Inn

Highly Commended: Perfect Storm and Seatwave

Best Use of Affiliate Marketing as Part of a Wider Marketing Campaign

Winner: Sky

Highly Commended: LoveFilm

Innovation Award (Advertiser)

Winner: eBay Partner Network

Highly Commended: Red Letter Days

Innovation Award (Network)

Winner: AffiliateFuture for White Label Travel Products

Highly Commended: Affiliate Window for Strengthening Relationships

Innovation Award (Publisher)


Highly Commended: UK Web Media for Recombu

Finance Vertical (Publisher)

Winner: Quidco for NatWest Home Insurance

Highly Commended: Media Ingenuity

Finance Vertical (Advertiser)

Winner: CreditExpert from Experian

Highly Commended: Lloyds TSB Airmiles Duo Credit Card Account

Technology & Telecoms (Publisher)


Highly Commended: UK Web Media for Recombu

Technology & Telecoms (Advertiser)

Winner: Vodafone

Highly Commended: BLM Quantum for T-Mobile

Casino & Gaming (Publisher)

Outright Winner: Loquax

Casino & Gaming (Advertiser)

Winner: Locker Room for Bodog

Highly Commended: Paddy Partners for Paddy Power

Retail (Publisher)


Highly Commended: Quidco

Retail (Advertiser)


Highly Commended: Argos

Travel & Leisure (Publisher)

Winner: for

Highly Commended: Quidco for Expedia &

Travel & Leisure (Advertiser)

Winner: BLM Quantum for Haven Holidays

Highly Commended: Commission Junction for

Publishers’ Choice of Affiliate Network

Winner: Affiliate Window

Highly Commended: affilinet and AffiliateFuture

Community Choice Pulbisher of the Year Award

Winner: eConversions/

Highly Commended: Quidco

Publishers’ Choice of Account Manager at a Network

Winner: Julie Wood (Affiliate Window)

Highly Commended: Helen Collins (affilinet) and James Little (AffiliateFuture)

Publisher’s Choice of Affiliate Manager – In-house or at an Agency

Winner: Naomi Brown (Firebox)

Highly Commended: Joshna Patel (Red Letter Days)

Affiliate Marketing Blog of 2010****

Winner: Jason Dale ( )

Highly Commended: Kirsty McCubbin (

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Chris Johnson

Chris Johnson

Content Director for PerformanceIN. Based in Bristol & London.

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