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Network CEO's Discuss Affiliate Marketing's Future @ a4uexpo

Network CEO's Discuss Affiliate Marketing's Future @ a4uexpo


The heads of some of the largest and most influential Affiliate Networks across Europe are taking the stage together for the very first time on the continent at this years a4uexpo Europe event next month.

An impressive panel

In what could be an impressive clash of the titans, the leaders of affilinet, Zanox, TradeDoubler and LinkShare plus US affiliate marketing giant Clickbank will be debating the future of the Performance Marketing sector and giving their individual views on where they see future growth potential.

Matthew Wood, founder of the a4uexpo events, says:

"This is most definitely an industry first and should ensure some heated debate onstage plus some probing questioning from delegates. It will also be the first time that the industry has collective access to the new TradeDoubler CEO Urban Gillstrom and new Zanox CEO Philipp Justus, so it will be interesting to hear what the new heads have to say, especially with both of their impressive careers and experience within the market to date."

a4uexpo Conference Session

The two day fully inclusive and focused Affiliate Marketing event will also be bringing together some of the other sharpest and forward-thinking minds in the Online world, with sessions aimed at educating both Advertisers and Agencies about the full potential of the sector, as well as presentations to stimulate Affiliates to push their reach and expertise still further.

Matthew adds:

"With emphasis on brand protection and successful program management, this years agenda features sessions from a collection of top industry experts from across the international Online Marketing sector and will give delegates the perfect venue to hear about & debate the key issues currently facing this dynamic and ever-expanding channel."

a4uexpo Agenda Highlights

Highlights of Day One include an intriguing look at the customer journey and the future of CPA from leading Germany affiliate network affilinet and leading German performance agency explido; insights into how advertisers should embrace Voucher Code activity to increase customer baskets from Kevin Edwards, UK head of award-winning affiliate network Affiliate Window; plus hints & tips on brand protection and management for Advertisers from Ewan Darby, affiliate manager at the world's leading Digital and Direct Media agency, neo@Ogilvy.

Philipp Justus will also be giving a revealing analysis of the evolution of online monetisation, whilst the heady combination of Albrecht Fischer from affiliate network Commission Junction, Alan Goldstein, general manager with Loyalty specialists Loylogic in the US and Nectars head of ecommerce Maureen McDonagh, will show Advertisers how they can optimise their relationships with Incentive sites such as Cashback and Loyalty.

a4uexpo Europe

Day Two equally has an interesting mix of sessions aimed at inspiring Advertisers to really engage with the channel. It kicks off with a very useful presentation from eBay on the benefits of adopting a quality adjusted pricing model, followed by tips on how to avoid friction over post view tracking from Ronald Paul at leading German agency Quisma.

Later in the day, Lina Patel from leading travel brand and Tina Judic from one of the UKs most progressive Performance Marketing agencies Artemis8 will be giving insider tips on strategic Performance-based Paid Search techniques, whilst TradeTracker will be hosting an intriguing panel debate looking at Online & Offline Convergence following the launch of the latest breed of Affiliate Marketing toolsets such as Impact Radius.

And if thats not enough, for those Advertisers looking at using the Affiliate channel to boost their existing Direct Marketing activity, Heike Lindner from cross-channel advertising technology solutions provider Mediaplex will also give an overview of how Direct Marketing works in Affiliate Marketing, explaining its success factors and benefits.

This years a4uexpo Europe takes place in Munich from May 18-19 and in addition to all of the Conference and Workshop sessions, attendance also includes access to the very useful accompanying Exhibition and Networking Parties.

For more information on the Conference agenda, or to find out about registration for this years event, log on at

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Chris Johnson

Chris Johnson

Content Director for PerformanceIN. Based in Bristol & London.

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