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i-level Administration - News From Affiliate Networks

i-level Administration - News From Affiliate Networks


As i'm sure you are aware by now, i-level went into administration this morning. It seems there were a number of factors that played a role in this administration decision.

In order to try and find any repercussions this administration may cause to the affiliate marketing industry, we have been in contact with the relevant networks who are running affiliate programs that i-level were managing.

We will continue to update this post when we hear more.

Digital Window, (both Affiliate Window and are running the LoveFilm Affiliate Programme, are not anticipating any issues for affiliates. Orange are sending through communications to us either tonight or tomorrow morning.

The Next affiliate programme is closing on and is in the process of moving exclusively to Affilinet.

Affiliate Future were running two campaigns on the network, and are envisaging no real impact to their Affiliates. The Brandally program worked on a 'cap' system, and has been closed due to the administration news.

I have also spoken to affilinet, who are working to get back to us as soon as possible.

dgm have sent through this statement:

"We are sorry to hear that i-level have gone into administration. We have been in contact with them and the clients that we have running through them. In terms of the clients, both WWF and Orange have stated that it is business as usual and we will be communicating with affiliates shortly to update them with the details moving forward."

Update: 6th May @ 10:40 -

"As Affiliate Window invoice LOVEFiLM directly there will be no effect to your normal payment cycle, and absolutely no loss of earnings/commissions for any LOVEFiLM affiliates.

Therefore, please continue your activity as originally planned.

I am the Account Manager for the programme at Affiliate Window and will be your main contact for the programme moving forward. If you would like to discuss this or any other issues with me directly please don't hesitate to get in contact.

You can reach me on:

t: 020 7553 0397 e: "

Update: 6th May @ 12:20 -

"Orange Affiliate Programme Update Hi all,

Just wanted to inform you all that as of today MEC will be looking after the Orange affiliate programme. This incorporates all products available for affiliate promotion.

If you have any questions regarding the programme please get in contact with me on the details below. Formal communication from the affiliate networks will follow shortly.

Kind regards,


David McNiven MEC T: 020 7803 2520"

Update: 6th May @ 13:39

Update from Pete Rowe @ affilinet regarding the Next Affiliate Programme.

"Just to be 100% clear - affilinet are up to date with all commissions for the Next program. April commissions have been approved and will be paid as usual on or around the 15th May. Moving forward we will be working directly with Next and/or their new agency should they choose to work with one.

So its business as usual as far as ourselves and Next are concerned. If you do have any concerns please contact Pete, Gary or myself."

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Chris Johnson

Chris Johnson

Content Director for PerformanceIN. Based in Bristol & London.

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