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Sharemyplaylists receives investment from's founders

Sharemyplaylists receives investment from's founders


Kieron Donoghue, KieronD on Affiliates4u, has successfully pitched and received a six figure investment from the original four founders of, Steven Brown, David Brown, Malcolm Cowley and Paul Fellows, as (SMP) aims to be the largest global Spotify Community.

Speaking to Affiliates4u, Kieron told us why he is excited about the investment:

"I’ve known Steve, Mal, Dave and Paul for years and I’m really excited to be working with them all on

They’ve had tremendous success with the growth and eventual sale of and we’re all committed to bringing the same level of success to SMP. The fact that we’ve all come from an affiliate marketing background is a nice touch too as we speak the same language and understand things like monetisation very well."

Full Press Release:

A North East entrepreneur, Kieron Donoghue, has launched a social media website that is set to be the largest globally for the Spotify online music community after receiving a six figure investment from four successful internet business investors. (SMP) was developed by Sunderland based Kieron after he noticed a gap in the market to make music discovery easier for Spotify users and give them the ability to share playlists.

Spotify is an online music streaming service that allows subscribers to create their own playlists from any artist, album and genre free of charge.

After developing and launching the site and seeing it grow virally, Kieron pitched the opportunity to Steven Brown, David Brown, Malcolm Cowley and Paul Fellows - the ‘dream team’ that set up from Newcastle which eventually sold for $125m to AOL in 2008 - who quickly spotted the potential of the business in the wake of other social media successes such as MySpace and Facebook.

Offering a social network so music fans can talk about their favourite artists and bands, as well as the opportunity to discover and rate other people’s music compilations, SMP already works with the major record labels and ran a promotion with Warner Music UK over Christmas to promote the latest R.E.M. album. Celebrity playlists are featured on the site from the likes of Robbie Williams, The Gorillaz, Will Young, The Saturdays, Leona Lewis, La Roux and Alicia Keys amongst others.

SMP will fund its growth through targeted online advertising sales to those wishing to reach music lovers on a national and global level.

Over 16,000 playlists are currently listed on SMP, the largest number on any site of its kind. Its success to date is such that the team are looking for new premises and to recruit full time developers.

SMP founder Kieron Donoghue has been self-employed for ten years and through running UK Offer Media Ltd and Content Now LLP has vast experience of online commerce. He said: “As a big Spotify fan, I was extremely excited by the opportunity to develop a complementary site that would further enhance the offer and just knew the concept had huge potential. Music is a real passion for many and allows people to meet others with similar tastes to themselves, bringing in a real social networking element.

“Gaining the support of the former team has been a fantastic leap forward and it’s a real privilege to have their expertise involved with the business. A key next step for me now is to use some of the investment to find new offices and get a talented and experienced workforce in place.”

Investor and ex CEO of, Steven Brown sits on the SMP board as a non-executive director and is also excited by the venture and working with both Kieron and the investment team once more.

Steven commented: “The online music sector is high growth and Spotify is a fantastic application that offers legal streaming music – a service that will quite simply become the normal way to consume music in future. is brilliant in its simplicity and not only plugs a real gap and allows friends to connect through their common passion but, most importantly, is being launched at the perfect time. We have great ambitions for the business and firmly believe it has all the attributes to be tremendously successful.”

A spokesperson for Spotify added: “It is great to see and the Spotify ecosystem continue to flourish. Social and sharing features are very important to Spotify and has been at the forefront of playlist sharing since early on.”

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Chris Johnson

Chris Johnson

Content Director for PerformanceIN. Based in Bristol & London.

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