A new breed of affiliate/publisher is emerging offering advertisers multiple ways of generating new customers based on using emerging affiliate marketing technology. Outside of affiliate networks and SaaS tracking, 3rd party performance marketing technology is being developed at a fast pace often using customer data. Discover these affiliate tools that can be adopted by advertisers and retailers to increase basket size, avoid basket abandonment, offer gift card rewards, stretch the basket, use overlays with unique and personalized voucher codes and implement email based remarketing.
Pushing the Need for a Multi-Touch Attribution Model
- Affiliate Marketing