Display Advertising Location Based Marketing

What is location based marketing? How can geolocation be used to tap into consumers? How can paid social be used to target consumers in a region? What is Proximity Marketing? Here you'll find the answers to these and other pertinent questions. Whether you are using in-app advertising, or other paid search activity peruse the PI vault of content curated in-house and from experts within the performance marketing channel.  

Don't forget to sign up for our weekly PerformanceIN Newsletter, packed with news delivered to your inbox every Thursday.