SEO Analyst SEO Analyst
Salary Undisclosed / Full-time

Bristol / Permanent

Posted 8 years ago 2014-11-25 2014-11-05 Expired

Invitation Digital – vouchercloud

Role Summary

Due to rapid expansion we have an exciting opportunity for a SEO Analyst to join the Search Engine Marketing (SEM) team and play a crucial role in the digital marketing function of the business.

Working within our in-house SEO team, this is a varied role which covers both technical on-page SEO as well as off-page SEO.

We’re looking for someone with proven SEO experience gained in a related role, but who is looking to further their career in a forward thinking company.

From interpreting and understanding data in Google Analytics and Google Webmaster Tools to carrying out technical and backlink audits, this is a role that will keep you on your toes. You’ll need to know your Penguins from your Pandas and have a strong grasp of technical optimisation techniques.

Regular research and keeping up-to-date with Google algorithm updates and the wider industry will be hugely important too, as will reporting and monitoring website performance on a daily basis. However, this is not just a technical role. We’re looking for someone who is also creative and able to come up with new ideas to help us stand out from our competition.

You’ll need to a team player and be able to communicate with people across the whole business, meaning a friendly and approachable attitude is a must.

It’s a fantastic time to join us as we continue our rapid expansion into global markets backed by Vodafone, our majority shareholder. The role offers huge potential for progression in an innovative digital company.

Key Responsibilities

Technical optimisation – carrying out continuous improvements to aid organic search visibility
Steering efficient link building strategies from raw ideas to actionable, scalable campaigns
Digging deep into data to fully understand rank influences
Monitoring daily SEO reports, SEO software, Google Analytics and Google Webmaster Tools to identify trends, opportunities, anomalies and threats to the business
Reporting on organic performance and researching new initiatives
Liaising with the PPC, Display, Social, ECRM and Affiliate teams
Keeping up to date with the latest SEO technology and innovations

Technical Skills

On-page SEO experience
Proven link building experience
Strong data interpretation skills
Knowledge of Microsoft Excel, Google Analytics and Google Webmaster Tools
Additional language skills would be advantageous but not required

Personal Skills

A can-do and proactive approach with the aptitude to hit the ground running
Ability to multi-task and flourish in a fast-paced environment
Creative flair to come up with interesting content ideas
Ability to adapt when priorities change
Ability to liaise effectively with colleagues from all areas of the business

If you feel you would be a great fit for the role, don’t hesitate to contact us!

In return we offer a competitive salary with outstanding training and progression.

About Invitation Digital

IDL is one of the fastest growing mobile marketing companies in the UK and has received numerous plaudits and awards for its innovative work in the incentive & performance marketing arena. Mobile is a fast emerging and exciting sector to be in and IDL is at the heart of it.

Its flagship product, vouchercloud, is one of the most successful consumer apps in the UK having had over 5 million downloads. The app has been championed in the national press and Apple recently voted the app the top Lifestyle app of 2010 in their Apple Rewind awards.

The company has doubled in size in the last year and we are now planning on aggressively growing the business and expanding across Europe and other parts of the world in partnership with several blue-chip brands.

Our ethos is to maintain a dynamic, informal but hard working entrepreneurial workplace which is fun to work in and which presents staff with every opportunity to grow their skill set and progress their career. We are looking for candidates who are interested in being involved with an innovative and forward thinking company and who will help deliver first class products.