Expired:
Paid Search Manager Paid Search Manager
£30,000-£40,000 / Full-time

London 22 Tudor Street SE25 6SX Greater London United Kingdom / Permanent

Posted 3 months ago 2022-04-22 2022-04-08 Expired

The Company

Full service digital performance marketing agency, providing everything required to deliver successful acquisition campaigns in a range of sectors including e-commerce, subscriptions, publishing, Financial Services and services.

We work with major household brands, as well as delivering campaigns for a range of start up’s and scale up’s, the thing that all of our clients have in common is a focus on sustainable growth and ROI. Our key services are Paid search, Paid Social, Affiliate marketing and programmatic display.  

Our approach is to provide a fully outsourced service to advertisers taking on all elements of performance marketing.  Our strategy, creative approach and focus on our client’s business objectives helping our advertisers to deliver most effective campaigns possible.

We’re looking for a Paid Search Manager who can plan & deliver search strategies for all our clients. Your experience will be working across Direct Response campaigns, understanding the importance of CPA or CPL targets, whilst working towards additional objectives. The role is perfect for an experienced Paid Search Manager who loves what they do and enjoys being a practitioner. Experience in promoting App Download campaigns is a bonus for this role

Responsible for the day to day in optimisation across Paid Search channels. Understanding and analysing client performance, working alongside our senior planners to enhance campaign performance. Helping our clients reach their full potential by understanding their business mechanics, proactively supporting their expansion and increasing their overall success.

This role is not for someone who doesn’t like to get their hands dirty, this role is for someone who likes to see their projects through and knows intricate details of all the relevant platforms.

The success of this role will be measured through client growth, retention, and channel expansion.

Key responsibilities
The role requires a combination of analytical and creative skills, and a hunger to achieve the client’s performance goals. 

The successful candidate will be required to

  • Setup, implement, track and optimise a variety of PPC campaigns across a range of digital channels including Google & Bing
  • Implement & test new ideas effectively
  • Conduct keyword research and analyse keyword performance to feedback to Senior Planners & Account Managers
  • Audit potential clients for Biz Dev team – providing analysis of existing performance, structure & growth opportunities
  • Oversee existing campaigns and make recommendations on how to optimise them
  • Analyse trends and make data-driven decisions
  • Support and collaborate with the team to creative successful, cross channel campaigns
  • Gather insights on competitor presence and campaign initiatives.
  • Continually improve knowledge of Paid Media techniques and ensure learnings are delivered across the Paid Media & Client Services team
  • Manage budgets/forecasts to maximise all returns and ensure KPI targets are met for clients
  • GA Analysis, dashboard management and data flows
  • Creative & landing page CRO knowledge

 

Key requirements & experience

  • 3+ years’ experience running campaigns across Google Adwords (Search, Shopping, UAC & Display preferably), Bing
  • Experience running App Campaigns (aside from UAC) and working knowledge of tracking is a bonus for this role
  • Working knowledge of Paid Social channels is welcomed but not required. There are opportunities within this role to expand to new channels & approach marketing holistically
  • Adept in using web analytics software, using tools such as Google Analytics
  • Google certification in Google Ads & Analytics is essential
  • Working understanding of GTM. Experience implementing tracking is a plus
  • Sharp eye for detail and a hunger to achieve success for the advertiser, Planit, and themselves.
  • Comfort working in a fast-paced, always-on, start-up environment
  • Experience with the following tools is a plus: Content Advertising, PPV, Taboola, Outbrain, Funnel.io & Data studio.

Package:

  • Competitive basic
  • Monthly team bonus
  • Company Pension
  • Stylish office – currently working from home during COVID, flexible return to work – in line with government guidance.
  • Fantastic team and collaborative environment
  • Monthly socials
  • Office snacks
  • Training & support