Job title: Online Performance Manager
Reporting to: Head of Marketing
Location: London, Bankside (Between Tate Modern and Borough Market)
EdPlace is the most accessible online educational tool in the UK, designed to empower parents in their child's education. We cover English, Maths and Science across the National Curriculum in Key Stages 1 to 4. We see big opportunities to help parents by blending the best online tools with leading resources created by our teachers, and we have big plans to shake up the industry.
At the heart of EdPlace is constant innovation and improvement. We never stop adding, tweaking and improving our product; it's essential in what we do. EdPlace is looking for an ambitious Online Performance Marketing Manager to manage our acquisition channels. This role will be pivotal in helping us achieve our ambitious growth targets, so please get in touch and let us know why you’d be great addition to our team.
The primary responsibility of this role is to plan, implement, analyse, develop and optimise EdPlace’s digital marketing campaigns. This role will mainly focus on paid search, paid social, display and mobile marketing activities based on the business’ acquisition targets and the performance marketing strategy. The role will also be expected to provide actionable insights and recommendations on how to improve performance for these channels and then action these items.
The role will also be involved in implementing and optimising an ongoing testing & optimisation plan in order to push volumes and improve cost per acquisition, along with new channel expansion. The core requirements for this role are a strong analytical mindset and approach, an understanding of managing media campaigns and a desire to learn from and be involved in a fast growing digital start-up.
Building new media campaigns
A large part of this role will be focused on researching qualified keyword lists and keyword mining while also identifying better targeting methodologies and building our various acquisition channels. This will involve researching keywords and building creatives. In addition to PPC media campaigns, in this role you will be responsible for building and optimising social and mobile media platforms in line with acquisition targets.
2) Optimising existing campaigns
Beyond building our keyword lists and developing our social, mobile and display activities this role will also spend time supporting the continuous testing and optimisation of all existing online marketing campaigns.
This will involve drafting new text & creatives and testing these in a consistent way, implementing learned best practices across accounts. Landing pages will also be developed and tested for improved conversion rate. A clear optimisation schedule will be developed by the Online Performance Manager in order to ensure that our volume building activities are delivering optimal profitability and that learnings are continually being applied to our accounts and across the team.
3) Reporting on performance
KPI reports will be generated on a weekly basis and reviewed with the the line manager in order to assess opportunities/issues and deliver a clearly prioritised task list reflecting on commercial targets.
The Online Performance Manager will identify opportunities and agree on key areas requiring attention.
The ideal candidate will:
Have a strong & demonstrable understanding of data analysis
Have an understanding of online marketing principles, media platforms and be able to demonstrate experience creating and optimising online paid channels including PPC, mobile, display and social
Have an understanding of the digital environment and E-commerce and subscription based platforms
Be comfortable with online reporting tools and tracking methodology
Have a strong can-do attitude
Have a good commercial sense and be able to spot & exploit opportunities in a pro-active manner
Want to gain experience of working in small ed tech company with the opportunity to expand and grow the online acquisition channels and team
Have an advanced knowledge of Microsoft Excel
Be ready to work in a fast-paced and highly ambitious company
Be able to build rapport in cross-functional teams
Required skills / education:
Minimum 3+ years experience in Search Engine Marketing (SEM) and Paid Search (PPC) and additional experience in other paid acquisition channels (display, mobile, social) a plus.
Proficiency in MS Excel, PowerPoint, and Word.
Experience with website analysis using a variety of analytics tools including Google Analytics.
Experience working with popular PPC ad platforms, specifically AdWords, Yahoo,/Bing. AdWords / Bing certification a plus.
An interest and/or experience in the UK Education system is preferred but not required.
Fluent written/spoken English
Degree in relevant area
Compensation & Benefits
Paid holiday and sick days
Opportunity to increase your exposure to the wider marketing mix and potentially take on new and exciting marketing opportunities, helping to develop your career.
We’ll ensure you have access to all the tools, resources and equipment you need to be successful here at EdPlace.