Expired:
Affiliates Executive – Convent Garden, London Affiliates Executive – Convent Garden, London
Salary Undisclosed / Full-time

Permanent

First Utility Posted 9 years ago 2013-05-25 2013-05-07 Expired

SUMMARY

First Utility, the UK’s largest independent energy provider, is seeking to appoint a Digital Executive with digital marketing experience to join a growing team in a fast paced environment. This vacancy arises at an exciting stage of the businesss development with the Marketing department set to help drive profitability and growth.

ROLE PURPOSE

This is a hands-on Digital Executive role focused on supporting our affiliate activity and reporting to the Digital Marketing Manager. Responsibility for delivering a best in class affiliate program, through targeted and tactical acquisition activity with a focus on optimising CPA, conversion rates & quality of lead.

MAIN RESPONSIBILITIES

Forge and nurture close working relationships with the affiliate network partner and key / top tier affiliates whilst identifying new partners and opportunities

Identify, evaluate, propose and launch initiatives and campaigns to drive online acquisition through the affiliate channel with the aim of developing a best in class program

Work closely with the Digital Marketing Manager to develop a channel forecast based on affiliate type, strength of opportunity and defined business targets

Ensure that the affiliate program is optimised to deliver improvements in conversion and click through rates within a competitive commercial framework

Adhere to brand guidelines & values in maintaining a consistent look and feel when launching supporting marketing collateral

Identify and understand opportunities and trends within the broader affiliate marketplace with regards to market conditions, competitor performance and channel developments

Review & propose recommendations on current activity, commission terms & affiliate portfolio to maximise campaign performance

Negotiate and review commercial arrangements with affiliates with regards to campaign delivery and performance

Oversee daily, weekly and monthly reporting & reconciliation and contribute to the implementation of a comprehensive digital marketing performance dashboard ensuring that all activity is appropriately tracked

Actively contribute to Ideas generation with a view to enhancing and developing a best in class digital offering

Other ad hoc duties as required

EXPERIENCE NEEDED

Keen understanding and experience of managing affiliate programs and the part that the channel plays in the online acquisition mix

Ability to analyse performance data and metrics and confidence in making decisions regarding campaign direction based on the analysis and insight

Excellent interpersonal skills, numerical analysis and communication skills

Capability to manage projects to ensure delivery of multiple / overlapping streams of work

Flexibility and a real can do approach

Ability to learn quickly

Strong commercial focus

A degree or relevant qualification

TO APPLY

To apply please submit an up to date CV and covering letter to human.resources@first-utility.com.