Business Development Representative (BDR) Business Development Representative (BDR)
Salary Undisclosed / Full-time

Newport Beach, California 20411 SW Birch Street 92660 CA United States / Permanent

CAKE Posted 2 years ago 2021-02-28 2021-02-04 Expired

Join an exciting, fast-paced, collaborative team as we continue to disrupt the industry with our game-changing performance marketing technology. Innovate with us!

CAKE is a marketing technology company providing the leading SaaS enterprise platform for real-time marketing intelligence. Our mission is to address the challenges and opportunities in tracking and analyzing the massive amounts of clicks generated from mobile, affiliate, display, retail, lead generation campaigns, and more. Our executive team possesses decades of online marketing experience and a deep understanding of digital analytics across a breadth of industries, leading us to nearly 200% year-over-year growth the last two years.  

The role is responsible for developing new business, prospecting leads from events/trade shows in the US corporate office. While generating business for Director(s) of Sales, the role is also responsible for building a book of business (pipeline) for his/herself.

The Business Development Representative is responsible for the success of generating new business, mining through existing opportunities and contributing to the company’s annual revenue. The successful candidate will be passionate about selling the product, understand industry principles, have strong technical acumen as well as being personable, professional, reasonable, reliable, mature, and responsible.

Essential Functions and Responsibilities

  • Responsible for top-of-the-funnel customer acquisition by building a robust pipeline of qualified client leads, uncovering new businesses to go after and building relationships with prospective customers 
  •  Identify potential prospects generated through targeted lists created by self-directed online research, email campaigns, and industry events
  • Proactively address incoming inquiries and leads generated through online advertising and marketing campaigns
  • Effectively pitch CAKE’s product and services to key decision makers, leveraging a consultative selling approach, via phone, web meetings, and industry events
  • Become a subject matter expert on industry trends that are relevant to targeted vertical markets, staying up-to-date with technology and news
  • Maintain a steady sales pipeline and report weekly to sales management

Knowledge, Skills and Abilities

  •  Intermediate to advanced user level of Microsoft Suite, internet software(s), e-mail software(s)
  •  Uses the internet to source information about industry trends
  •  Ability to comprehend business models and have consultant tendencies
  •  Ability to write clear and concise, detail-oriented emails
  •  Ability to be a self-starter
  •  Must be able to work effectively with employees at all levels in an objective and professional manner when responding to questions
  •  Knowledgeable of software systems i.e. SalesForce
  •  Strong documentation skills, and ability to document all work 
  •  Must have great people skills, work in open office environment, and the ability to work inter-departmentally on a daily basis 

Education/ Experience

  • Bachelor’s Degree preferred – will consider experience in lieu of a degree or certifications.
  • At least 1-2 years successfully cold calling and selling – preferably enterprise sales or B2B sales.

 Physical Requirements

  • The physical demands described here are representative of those that must be met by a candidate to successfully perform the essential functions of this job.
  • Includes occasionally lifting and carrying and/or moving up to 35 pounds. Working at a computer for several hours during the day. Also involves regularly standing, walking, reaching, talking, listening, hearing, and use of close and distant vision.
  • Reasonable accommodations will be evaluated and considered to enable individuals with disabilities to perform the essential job duties.
  • CAKE offers competitive compensation and benefits (medical, dental, vision, 401k). Headquartered in sunny Newport Beach, CA, CAKE has a dynamic culture and vibrant work environment.
  • CAKE is an Equal Opportunity Employer. 


Effective Date: January 1, 2020

Under the California Consumer Privacy Act (“CCPA”), we are required to inform California residents who are our job applicants or prospective talent (together “job applicants”) about the categories of personal information we collect about you and the purposes for which we will use this information.  This notice contains disclosures required by the CCPA and applies only to personal information that is subject to the CCPA.

CATEGORIES OF PERSONAL INFORMATION WE COLLECT.  We collect the following categories of personal information about our job applicants who are California residents:

  • Personal and online identifiers (such as first and last name, email address, or unique online identifiers)
  • Categories of information described in Section 1798.80(e) of the California Civil Code (such as physical characteristics or description, social security number, driver’s license or state identification number, address, insurance policy number, and bank account number)
  • Characteristics of protected classifications under California or federal law (such as race or gender)
  • Professional or employment-related information
  • Education information
  • Other information about you that is linked to the personal information above

HOW WE USE JOB APPLICANTS’ PERSONAL DATA. We use and disclose the personal information we collect for our business purposes.  These business purposes include, without limitation:

  • Processing, evaluating, and communicating with you about your application, including to check references or your background, and communicate with you about other jobs that may interest you.
  • Other business purposes as identified in the CCPA, which include:
    • Auditing related to our interactions with you;
    • Legal compliance;
    • Detecting and protecting against security incidents, fraud, and illegal activity;
    • Debugging;
    • Performing services (for us or our service provider) such as account servicing, processing orders and payments, and analytics;
    • Internal research for technological improvement;
    • Internal operations;
    • Activities to maintain and improve our business; and
    • Other one-time uses.

Other Interactions with us.  We may collect information about you that is unrelated to your application to our company, if you are a business customer of our services or if you interact with one of our customers.  More information about our privacy practices can be found in our Privacy Policy, which can be found at https://getcake.com/privacy-policy/.