Affiliates & Lead Generation Executive Affiliates & Lead Generation Executive
Salary Undisclosed / Full-time

Central London / Permanent

Posted 8 years ago 2014-12-04 2014-11-05 Expired

Specific Responsibilities:

Key Responsibilities / Accountabilities – The role falls broadly into 4 areas:

 Client Management

This area covers the quality of work produced and managing client contacts on your accounts (alongside the Director, Manager and Planner):

  • Responsible for managing client affiliate & lead generation business
  • Respond to agency briefs (on existing accounts)
  • Strategic development of client’s affiliate & lead generation business
  • Build and maintain strong client and agency relationships
  • Ensure the highest standard of service across your clients and agency contacts
  • Maintain a proactive and innovative approach to the business
  • Work with the planning teams to ensure that affiliates and lead generation is at the forefront of the client’s business
  • Ensure regular reporting and analysis is undertaken.
  • Monitor affiliate and lead generation spend to ensure monthly budgets are not exceeded.
  • Work directly with ad operations to develop tracking, testing, and other technological integration with existing systems.

Finance and Systems 

This involves the management of the affiliate & lead generation tracking solution and managing financial obligations

  • Ensure proper use of DDS among your accounts
  • Liaise with the Finance Department to ensure quick and accurate payments
  • Liaise with all 3rd party tech suppliers to ensure Omnicom Affiliates is using the systems to their full capacity to benefit Omnicom clients
  • Make use of the main analytical tools such as Nedstats and Google Analytics

Agency Management

  • Working with all the agencies within the Omnicom Media Group;
  • Build relationships with the key contacts at each agency for relevant client accounts
  • Meet relevant members of the online team to identify growth areas for your relevant client responsibilities
  • Responsibility for growth of existing affiliate and lead generation spend per account at each agency

Affiliate recruitment/management, and Development of strategic partnerships 

  • Identify and recruit affiliates, joint venture partners, and key strategic partners
  • Use agency profiling tools like Telmar, Comscore, Hitwise, etc.
  • Ensure that all key publishers are recruited on your client affiliate and lead generation programme
  • Take responsibility for affiliate & lead generation partnership management – email, phone, and face to face meetings.
  • Develop and maintain direct relationships with key affiliates to strengthen partnerships and provide buying efficiencies for our clients.
  • Liaise with agency digital teams to identify non-traditional affiliate opportunities

Likely Candidate:

  • Recent graduate, with a Bachelor’s degree in a relevant area
  • Desire to get into digital / affiliate marketing
  • Confident, professional, and positive person
  • Ability to work under pressure, to tight deadlines, in an effective manner
  • Something of a free thinker, you want to get more involved in the development of affiliate marketing and lead the industry from a unique position within a leading global agency.
  • Sociable and have the ability to get the best out of your relationships with both clients and affiliates.
  • Proficient in Microsoft Excel and Power Point
  • Passion for all things digital
  • General understanding of online media channels.

Competencies / Personal Attributes:

  • Excellent verbal and written communication skills
  • Ability to work within a team
  • A pioneering approach of finding a better way wherever possible
  • Planning and organisation
  • Results orientated
  • Strategic thinking
  • Proactive self-starter
  • Possess general knowledge of direct marketing principles and strategies
  • Have strong organizational skills being able to manage multiple projects at once
  • Be confident in compiling & analysing marketing data

Experience and Qualifications Required: 

Qualified candidates will possess a Bachelor’s degree in a relevant area