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The Personalised Path to Purchase

The Personalised Path to Purchase

24 Sep 2014 – 24 Sep 2014Soho Hotel, London, W1D 3DH

Leading digital marketing specialists from Netmediaplanet, Google, Cotswold Outdoor, Bathstore, Lifestyle Sports, and Exelate will explore how the changing consumer path-to-purchase will demand that brands embrace new personalised advertising strategies and technologies across Paid Search and Performance Display advertising. Specific topics in focus will be consumer search trends & innovations; new 1st and 3rd party data practices; advanced audience profiling; personalised relevance; cross channel continuity; and how to tackle the omni-channel challenge.

The seminar starts with a breakfast buffet at 8.30 am, speakers take the stage at 9.15am until 11.30am and you can network afterwards with over 40 other brands in attendance.

Brands & Merchants register here

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