What is data driven marketing? How do you start your first data driven marketing strategy? How are companies using data in performance marketing? Here you'll find the answers to these questions alongside case studies, opinion from peers and data and how data has become more integral to affiliate marketing and performance marketing campaigns over the last year. Alongside GDPR compliance learn how customer data is being by publishers to increase AOV, new versus existing customer sale ratio's and ultimately to increase ROI from their performance marketing budget.