Your Premier Source for News on Affiliate, Performance Marketing and the Creator Economy

The 2025 Global Influencer Marketing Awards Shortlist Has Arrived

After an overwhelming number of exceptional entries from around the world, this year’s shortlist showcases the very best the industry has to offer.

Influencer Marketing Newsdesk

ALO Yoga Faces Legal Scrutiny Over Undisclosed Influencer Endorsements

ALO Yoga is currently at the centre of a proposed class action lawsuit alleging deceptive marketing practices tied to social media influencers.

Influencer Marketing Newsdesk

Influencers Arrested and Hundreds of Posts Taken Down in FCA Crackdown

Three influencers have been arrested in relation to an FCA report of illegal financial advice content.

Affiliate Partnerships Performance Marketing Newsdesk

Download the Entry Kit for Global Performance Marketing Awards 2025

Learn more about the important dates and new additions to this year's ceremony.

Affiliate Partnerships Creator Economy Newsdesk

Creator Lawsuit Against Capital One Shopping Proceeds to Court

Judge rules claims of unjust enrichment and tracking interference can proceed in court.

Influencer Marketing Newsdesk

TikTok Blocks ‘#SkinnyTok’ Searches Amid Concerns Over Harmful Content

TikTok has begun blocking search results for the hashtag #SkinnyTok, following growing criticism that it promotes unhealthy body ideals.

Affiliate Partnerships

“There Are Always Major Events That Keep It Interesting,” Awin’s Adam Ross Reflects on a 20-Year Career in Affiliate Marketing

Awin’s CEO Adam Ross gets candid about his history at Awin, from the early 2000s to his present-day role as CEO.

Influencer Marketing Creator Economy

LinkedIn Launches Video Advertising Tools to Help B2B Marketers and Brands

LinkedIn has announced it is rolling out a suite of new advertising tools to help B2B marketers advertise better on LinkedIn.

Affiliate Partnerships Performance Marketing Newsdesk

TikTok Doubles Down on Affiliate Marketing to Win Advertisers’ Budgets

As it launches new tools like Affiliate Creatives and Market Scope, TikTok declares it is focused on “full-funnel growth.”

Affiliate Partnerships Performance Marketing Newsdesk

Affiliate Marketing Delivers 16:1 ROI, Topping Most Other Paid Channels, Says APMA

New APMA report reveals affiliate’s unmatched performance, with ROI eclipsing Google, Meta and display.

Creator Economy Influencer Marketing

What Gifting Campaigns Get Wrong – And How to Fix Them

Gifting can be a powerful tool that goes beyond the first-stage of relationship building, cementing loyalty, and even influencing brand direction.

Influencer Marketing Creator Economy

Flat Fees, Fast Growth, and the Future of Influencer Marketing in Mexico

Influencer marketing in Mexico is at a critical juncture, contrasted by rapid growth and significant structural challenges.

Affiliate Partnerships Performance Marketing Newsdesk

Belboon Acquired by Linehub to Strengthen European Market Presence

After filing for insolvency earlier this year, the German affiliate network now enters a new growth phase under the Linehub umbrella, preserving programmes and partner relationships.

Influencer Marketing Creator Economy

Taylor Swift’s Re-Recording Strategy: The Blank Space in Authentic Marketing and Brand Ownership

Swift’s re-recording campaign was a genius marketing move as well as a huge personal win, and it's a blueprint for brands in the creator economy.

Affiliate Partnerships Performance Marketing Newsdesk

Microsoft Discontinues Coupon Browser Extension, Amid Legal Disputes

The application is no longer in the Chrome Web Store. New browser extension policies are set to come into place June 10.

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