Your Premier Source for News on Affiliate, Performance Marketing and the Creator Economy

TikTok Doubles Down on Affiliate Marketing to Win Advertisers’ Budgets

As it launches new tools like Affiliate Creatives and Market Scope, TikTok declares it is focused on “full-funnel growth.”

Affiliate Partnerships Performance Marketing Newsdesk

Affiliate Marketing Delivers 16:1 ROI, Topping Most Other Paid Channels, Says APMA

New APMA report reveals affiliate’s unmatched performance, with ROI eclipsing Google, Meta and display.

Creator Economy Influencer Marketing

What Gifting Campaigns Get Wrong – And How to Fix Them

Gifting can be a powerful tool that goes beyond the first-stage of relationship building, cementing loyalty, and even influencing brand direction.

Influencer Marketing Creator Economy

Flat Fees, Fast Growth, and the Future of Influencer Marketing in Mexico

Influencer marketing in Mexico is at a critical juncture, contrasted by rapid growth and significant structural challenges.

Affiliate Partnerships Performance Marketing Newsdesk

Belboon Acquired by Linehub to Strengthen European Market Presence

After filing for insolvency earlier this year, the German affiliate network now enters a new growth phase under the Linehub umbrella, preserving programmes and partner relationships.

Influencer Marketing Creator Economy

Taylor Swift’s Re-Recording Strategy: The Blank Space in Authentic Marketing and Brand Ownership

Swift’s re-recording campaign was a genius marketing move as well as a huge personal win, and it's a blueprint for brands in the creator economy.

Affiliate Partnerships Performance Marketing Newsdesk

Microsoft Discontinues Coupon Browser Extension, Amid Legal Disputes

The application is no longer in the Chrome Web Store. New browser extension policies are set to come into place June 10.

Affiliate Partnerships Performance Marketing Newsdesk

Rakuten Advertising Unveils New Conversion Protection Tool at Optimism 2025

CEO Nick Stamos calls for publisher empowerment and a vision beyond last-click.

Influencer Marketing Creator Economy

Algowatch: May Social Media Updates

Stay ahead of the curve and check out all the social media algorithm updates that took place in May.

Influencer Marketing Creator Economy Newsdesk

E.l.f. Buys Hailey Bieber’s Rhode Beauty in $1 Billion Deal: What Influencer Marketers Should Know

Rhode's billion-dollar sale to e.l.f. sends a powerful message for marketers working with influencers or considering brand collaborations.

Creator Economy Influencer Marketing Partner+

“The Authenticity Era is Over”: Joanna Hughston on Rethinking What Matters in Creator Marketing

The Goat Agency’s Head of Marketing shares her thoughts on creativity, authenticity, non-endemic partnerships, YouTube strategies, and more.

Creator Economy Influencer Marketing

Shape the Stage with CreatorFest Europe’s Community Pick

Open to all in the creator economy space, this is your chance to develop a session that you think deserves a place on the CreatorFest stage.

Performance Marketing Newsdesk

Performance and Commerce at the Core of WPP Media’s Launch

Replacing GroupM, WPP has officially launched WPP Media, with a £300 million AI platform at the centre.

Influencer Marketing Creator Economy

“One-Third of Podcast Views Come From TV Screens” - And What That Means for Creators and Brands

“Podcasts are not just audio anymore. They’re video, they’re content, they’re IP, they are culture,” Pollyanna Ward said, but what does this mean for creators and brands?