Deepdive: How Wilkinson Sword Intuition Challenges Beauty Norms and Celebrates Real Women
Wilkinson Sword Intuition has launched a bold new campaign that celebrates the realities of women’s bodies and their everyday self-care choices.
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Mastering LinkedIn Influence: A Guide to Growth and Impact
The Ultimate LinkedIn Influencer Guide by The Influencer Marketing Factory shows how creators and brands can use LinkedIn like never before.
Earned Media is on the Rise, But What Does That Mean for Influencers?
We are now in the age of earned media, where brands chase authenticity, and influencers juggle gifting with paying the bills.
Belgian Court Declares IAB Europe's TCF Illegal Under GDPR: What This Means for Marketers
The ruling raises some pressing questions around performance and affiliate marketing efficacy throughout the UK & Europe in coming years.
TikTok Leaders Unpack Trends in Creator Monetisation, Content and Commerce
Leading voices from TikTok shared insights on how creators, content and commerce continue to shape the platform.
Industry-Wide Innovation & Unique Creativity: The Winners of the Performance Marketing Awards 2025
Last night, we celebrated the 19th year of the PMAs. Following a monumental 12 months, it was time to acknowledge those players who drove true innovation and brilliance throughout the industry.
Empathy, Indirectness, and Group Validation: Cultural Challenges Influencer Marketers Face in Japan
To understand the market, brands need to grasp the cultural values, legal regulations, and social dynamics that shape influencer campaigns in Japan.
“We Risk Turning Our Power Into A Liability” Rupa Shah Discusses Meta Teen Beauty Ads Claims
Rupa Shah discusses the claims that Meta used targeted ad data to show beauty ads to teenage girls who had deleted selfies.
2Performant Acquires ProfitShare from eMAG Group in Strategic €1M Deal
The deal will unlock new market growth across Central and Eastern Europe.
‘Start Building Communities Years In Advance’: How Top Beauty Brands Make Global And Local Impact
Speaking about the challenges of scaling brand identity across regions, beauty experts unpacked strategies for staying culturally connected.
Market Movers: Tradedoubler Launches US Headquarters
Plus, development with belboon’s file for insolvency, and WPP consolidates its agencies.
Agency Wins: Silverbean's Global Growth for BetterHelp and Tonies
Other wins include: Nest Commerce partnering with TFG London brands; Lodestar Marketing to optimise Lenovo India’s affiliate programme; and Customer First Digital onboarded by Araco Interiors.
From Instagram to Industry Leader: Jess Hunt's Journey to Co-Founding REFY Beauty
Jess Hunt’s transformation from content creator to co-founder of REFY Beauty is a story of vision, authenticity, and a mission to simplify beauty.
“Brands Need to Attract and Reward Consumers” Kristine Locker's Unique Approach to Influencer Marketing
Locker’s Founder & CEO discusses how to build community and use data creatively.
Kochava Appoints Former Netflix Executive Peter Naylor to Board of Directors
The IAB Lifetime Achievement Award Winner will contribute to expansion and revenue growth.
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Deepdive: How Wilkinson Sword Intuition Challenges Beauty Norms and Celebrates Real Women
Wilkinson Sword Intuition has launched a bold new campaign that celebrates the realities of women’s bodies and their everyday self-care choices.
Mastering LinkedIn Influence: A Guide to Growth and Impact
The Ultimate LinkedIn Influencer Guide by The Influencer Marketing Factory shows how creators and brands can use LinkedIn like never before.
Earned Media is on the Rise, But What Does That Mean for Influencers?
We are now in the age of earned media, where brands chase authenticity, and influencers juggle gifting with paying the bills.
Belgian Court Declares IAB Europe's TCF Illegal Under GDPR: What This Means for Marketers
The ruling raises some pressing questions around performance and affiliate marketing efficacy throughout the UK & Europe in coming years.
TikTok Leaders Unpack Trends in Creator Monetisation, Content and Commerce
Leading voices from TikTok shared insights on how creators, content and commerce continue to shape the platform.
Industry-Wide Innovation & Unique Creativity: The Winners of the Performance Marketing Awards 2025
Last night, we celebrated the 19th year of the PMAs. Following a monumental 12 months, it was time to acknowledge those players who drove true innovation and brilliance throughout the industry.
