Your Premier Source for News on Affiliate, Performance Marketing and the Creator Economy

Creatorfest Europe Tickets Are Live: Secure Your Entry To Europe’s Creator Economy Event

CreatorFest Europe is returning this October, and we’re so excited to welcome you back to Europe’s go-to creator economy event. Tickets on sale now.

Deepdive: How Wilkinson Sword Intuition Challenges Beauty Norms and Celebrates Real Women

Wilkinson Sword Intuition has launched a bold new campaign that celebrates the realities of women’s bodies and their everyday self-care choices.

Mastering LinkedIn Influence: A Guide to Growth and Impact

The Ultimate LinkedIn Influencer Guide by The Influencer Marketing Factory shows how creators and brands can use LinkedIn like never before.

Influencer Marketing Creator Economy

Earned Media is on the Rise, But What Does That Mean for Influencers?

We are now in the age of earned media, where brands chase authenticity, and influencers juggle gifting with paying the bills.

Affiliate Partnerships Performance Marketing Newsdesk

Belgian Court Declares IAB Europe's TCF Illegal Under GDPR: What This Means for Marketers

The ruling raises some pressing questions around performance and affiliate marketing efficacy throughout the UK & Europe in coming years.

Creator Economy Influencer Marketing

TikTok Leaders Unpack Trends in Creator Monetisation, Content and Commerce

Leading voices from TikTok shared insights on how creators, content and commerce continue to shape the platform.

Affiliate Partnerships Performance Marketing Newsdesk

Industry-Wide Innovation & Unique Creativity: The Winners of the Performance Marketing Awards 2025

Last night, we celebrated the 19th year of the PMAs. Following a monumental 12 months, it was time to acknowledge those players who drove true innovation and brilliance throughout the industry.

Influencer Marketing Creator Economy

Empathy, Indirectness, and Group Validation: Cultural Challenges Influencer Marketers Face in Japan

To understand the market, brands need to grasp the cultural values, legal regulations, and social dynamics that shape influencer campaigns in Japan.

Influencer Marketing

“We Risk Turning Our Power Into A Liability” Rupa Shah Discusses Meta Teen Beauty Ads Claims

Rupa Shah discusses the claims that Meta used targeted ad data to show beauty ads to teenage girls who had deleted selfies.

Affiliate Partnerships Performance Marketing Newsdesk

2Performant Acquires ProfitShare from eMAG Group in Strategic €1M Deal

The deal will unlock new market growth across Central and Eastern Europe.

Creator Economy Influencer Marketing

‘Start Building Communities Years In Advance’: How Top Beauty Brands Make Global And Local Impact

Speaking about the challenges of scaling brand identity across regions, beauty experts unpacked strategies for staying culturally connected.

Affiliate Partnerships Performance Marketing Newsdesk

Market Movers: Tradedoubler Launches US Headquarters

Plus, development with belboon’s file for insolvency, and WPP consolidates its agencies.

Affiliate Partnerships Performance Marketing Newsdesk

Agency Wins: Silverbean's Global Growth for BetterHelp and Tonies

Other wins include: Nest Commerce partnering with TFG London brands; Lodestar Marketing to optimise Lenovo India’s affiliate programme; and Customer First Digital onboarded by Araco Interiors.