Your Premier Source for News on Affiliate, Performance Marketing and the Creator Economy

Lazada Commits US$100M to Supercharge Affiliate Programme Across SEA

In preparation for major shopping events, the e-commerce giant doubles down on affiliate marketing.

Affiliate Partnerships Performance Marketing Partner+

“Affiliates Will Suddenly Be Getting A Lot Of Calls From Brands”, Lily Ray On Future Of Affiliate Marketing and SEO

The SEO mogul shared optimistic insights about the performance of affiliates in large language models (LLMs).

Influencer Marketing Newsdesk

Exclusive: VaynerMedia Joins Influencer Marketing Trade Body, Pledging Greater Industry Collaboration and Responsibility

VaynerMedia has officially joined the Influencer Marketing Trade Body, becoming the latest agency to promote responsible practice.

Affiliate Partnerships Performance Marketing

From Pub Meets to Portugal: Rosalyn Berrisford Reflects on Career Journey and Affiliate Marketing

Recorded at ThinkTank 2025, Roz Berrisford shares stories from her journey and spotlights current trends in Europe.

Partner+ Influencer Marketing

Esme Rice: From University to EMEA Influencer Lead at VaynerMedia

As the recently appointed Influencer Lead EMEA at VaynerMedia, Rice has had a spectacular career journey in the industry.

Affiliate Partnerships Newsdesk

Awin Launches First-Of-Its-Kind AI Platform for Affiliate Marketing

Described as a “leap into the future”, Awin’s new platform will use proprietary AI technology to present a unique and “radically simpler” approach to affiliate partnerships. We spoke to with Sam Beattie, Lead Product Manager of AI, to learn more.

Influencer Marketing

How Creators Are Redefining Entertainment: Insights from Industry Veterans

Experts from Amazon and YouTube shared their perspectives on the evolution of creators and how brands are adapting to creator-driven content.

Creator Economy Influencer Marketing Newsdesk

CreatorFest Europe Tickets Are Live: Secure Your Entry To Europe’s Creator Economy Event

CreatorFest Europe is returning this October, and we’re so excited to welcome you back to Europe’s go-to creator economy event. Tickets on sale now.

Deepdive: How Wilkinson Sword Intuition Challenges Beauty Norms and Celebrates Real Women

Wilkinson Sword Intuition has launched a bold new campaign that celebrates the realities of women’s bodies and their everyday self-care choices.

Mastering LinkedIn Influence: A Guide to Growth and Impact

The Ultimate LinkedIn Influencer Guide by The Influencer Marketing Factory shows how creators and brands can use LinkedIn like never before.

Influencer Marketing Creator Economy

Earned Media is on the Rise, But What Does That Mean for Influencers?

We are now in the age of earned media, where brands chase authenticity, and influencers juggle gifting with paying the bills.

Affiliate Partnerships Performance Marketing Newsdesk

Belgian Court Declares IAB Europe's TCF Illegal Under GDPR: What This Means for Marketers

The ruling raises some pressing questions around performance and affiliate marketing efficacy throughout the UK & Europe in coming years.

Creator Economy Influencer Marketing

TikTok Leaders Unpack Trends in Creator Monetisation, Content and Commerce

Leading voices from TikTok shared insights on how creators, content and commerce continue to shape the platform.

Affiliate Partnerships Performance Marketing Newsdesk

Industry-Wide Innovation & Unique Creativity: The Winners of the Performance Marketing Awards 2025

Last night, we celebrated the 19th year of the PMAs. Following a monumental 12 months, it was time to acknowledge those players who drove true innovation and brilliance throughout the industry.