What Netflix and Amazon Ads' Global Partnership Means for Influencer Marketers
Netflix has just expanded its advertising reach by forming a partnership with Amazon Ads.
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- Battle of the Jeans: From Sydney Sweeney to Katseye, Which Viral Denim Campaign Actually Performed the Best?
- ChatGPT Now Mimics Google Ranking Factors: What That Means for Influencer and Content Marketers
- “You Have to Ride the Sandworm” Santi Pierini, CEO of CJ, on AI Search, Social Commerce, and the Future of Affiliate Marketing
Performance Marketing
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What Netflix and Amazon Ads' Global Partnership Means for Influencer Marketers
Netflix has just expanded its advertising reach by forming a partnership with Amazon Ads.
Battle of the Jeans: From Sydney Sweeney to Katseye, Which Viral Denim Campaign Actually Performed the Best?
Here’s a breakdown of all the viral jeans campaigns this year, and what influencer marketers can learn from them.
The GPMAs Shortlist Has Arrived
The moment you’ve been waiting for – our 2025 GPMA shortlist is now live!
ChatGPT Now Mimics Google Ranking Factors: What That Means for Influencer and Content Marketers
Luca Tagliaferro has uncovered new evidence that OpenAI’s ChatGPT is beginning to mirror Google’s ranking signals.
SoFire’s Hot Campaigns: How Ogilvy’s ‘Message in a Mithai Box’ Campaign Sparked a Legal Awakening for Pakistani Women
Ogilvy Pakistan’s Message in a Mithai Box campaign created a real impact for women who had been overlooked by the systems meant to protect them.
“You Have to Ride the Sandworm” Santi Pierini, CEO of CJ, on AI Search, Social Commerce, and the Future of Affiliate Marketing
CJ’s CEO, Santi Pierini, speaks with Sol Wilkinson on everything from affiliate Dune analogies, to why our industry has as much potential as the iPod, and a range of developments for CJ this year.
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