European Performance Marketing in 2015

European Performance Marketing in 2015

Performance marketing is enjoying some of its best success in Europe. Stats would dictate that Britain, Germany and France are leading the charge. Yet in emerging markets such as Poland and Sweden, the continent as a whole is becoming far ...
Performance Marketing Guide: Mobile

Performance Marketing Guide: Mobile

Mobile poses a set of interesting challenges to performance marketers. Consumers are naturally gravitating to smartphones, and tablets and the traffic to retailers’ and affiliates’ sites follows suit. Beyond the obvious optimisation that needs to be offered in order to ...
Performance Marketing Guide 2015: Email Marketing

Performance Marketing Guide 2015: Email Marketing

    Email marketing may not be a new channel, but its ongoing capacity to generate high returns for relatively low outlays is unquestioned. Projected to reach the $3B mark in 2017, it is considered to be one of the most highly ...
Performance Marketing Guide 2015: Affiliate Marketing

Performance Marketing Guide 2015: Affiliate Marketing

In this section Tradedoubler, affilinet, Rakuten Marketing and Navigate Digital take an in-depth look into the world of affiliate. Whether it's exploring payment models or affiliate demographics, programme management or publisher-facing technology, you're guaranteed to come away from ...
Performance Marketing Guide 2015: Display Marketing

Performance Marketing Guide 2015: Display Marketing

Today, online display spans across desktop and mobile websites, mobile apps, and video platforms. It has become an integral part of online marketing as a whole, offering advertisers a unique full-funnel view of the consumer that no other form of ...
Performance Marketing Guide: 2015

Performance Marketing Guide: 2015

Welcome to PerformanceIN’s flagship educational resource; the Performance Marketing Guide 2015. More than 150 pages of insightful and educational content are packed into our fourth annual guide, covering all elements of performance marketing: Search Display Content Marketing Mobile Social ...
Performance Marketing Guide: Display

Performance Marketing Guide: Display

Display advertising has evolved far beyond its humble beginnings. New technology has allowed inventory to be purchased in real time and ads are now targeted based on data from user interaction.   Still viewed as one of the strongest forms of ...
Performance Marketing Guide: Search

Performance Marketing Guide: Search

Made up of pay per click (PPC) and search engine optimisation (SEO), search engine marketing (SEM) is about engaging with customers looking for information related to your goods and services- and making your website as visible as possible within the ...
Performance Marketing Guide: Data & Analytics

Performance Marketing Guide: Data & Analytics

  There are few facets of Performance Marketing that don’t rely on data, and however simple or complex this information is- understanding it and knowing how you can make best use of it in your marketing campaigns is key to ...
Performance Marketing Guide: Email

Performance Marketing Guide: Email

While email marketing may not be a new channel, its ongoing capacity to generate high returns for relatively low outlays is unquestioned. In this section we look at: Acquisition Retention Growth Email Affiliates Lead Generation Networks The section then goes ...
Performance Marketing Guide: Agile Commerce

Performance Marketing Guide: Agile Commerce

  In this section we explore what it really means to businesses and their potential customers when agile commerce is fully adopted and the impact this could have in future years.   In this section we explore what it really means to ...
Performance Marketing Guide 2014

Performance Marketing Guide 2014

​Welcome to PerformanceIN’s flagship educational resource, crafted for anyone looking to hone their knowledge of a £14 billion revenue-generating industry; enter the 2014 Performance Marketing Guide. More than 120 pages of insightful and educational content are packed into our ...
Performance Marketing Guide 2013

Performance Marketing Guide 2013

The second Performance Marketing Guide has been written by some of the most knowledgeable minds in the industry. There's nobody better to talk about performance marketing's many sub-channels than those pushing the sector's boundaries on a daily ...