Performance Marketing Guide: Data & Analytics

Performance Marketing Guide: Data & Analytics

There are few facets of Performance Marketing that don’t rely on data, and however simple or complex this information is- understanding it and knowing how you can make best use ...
Performance Marketing Guide: Email

Performance Marketing Guide: Email

While email marketing may not be a new channel, its ongoing capacity to generate high returns for relatively low outlays is unquestioned. In this section we look at: Acquisition Retention Growth Email Affiliates Lead ...
Performance Marketing Guide 2014

Performance Marketing Guide 2014

​Welcome to PerformanceIN’s flagship educational resource, crafted for anyone looking to hone their knowledge of a £14 billion revenue-generating industry; enter the 2014 Performance Marketing Guide. More than 120 pages of insightful and educational content are ...
Performance Marketing Guide 2013

Performance Marketing Guide 2013

The second Performance Marketing Guide has been written by some of the most knowledgeable minds in the industry. There's nobody better to talk about performance marketing's many sub-channels than those pushing the sector's boundaries on a daily basis. Download this ...