Your Guide to Lead Generation

Your Guide to Lead Generation

– January 2017 –

Every good business needs an audience, whether big or small, free-spending or frugal, and on hand to power the conveyor belt of new customers, subscribers and readers is the practice of lead generation.

In this guide section re-release, PerformanceIN and Cohort Global present you a quick-read guide to the process of onboarding new prospects, from which types of companies the approach best suits, how to avoid the wrong strategies and an overview of each main type - as well as its best-practice approach. 

For those with an existing campaign in place, the guide also emphasises the importance of small gains at each stage of the journey with end-to-end optimisation, while taking a swoop over the new developments driving the channel forward.

Just enter your details to the right, and download your Lead Generation guide today. 

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