In the UK, voucher publishers amassed £111 million in advertiser spend according to this year’s IAB and PwC report on the industry. Discounting in performance marketing has never been in such good shape.
What better time to examine the intricacies of a channel that has long been a champion of the performance marketing ethos. We spoke to publisher, brand, agency and network representatives about all current trends affecting vouchers.
In this exclusive free digital supplement you will hear about:
Whether you are a rookie or seasoned veteran of the voucher scene, this whistle stop tour of the industry’s biggest talking points will bring you up to speed with everything that’s going on in contemporary couponing.