In this section we explore what it really means to businesses and their potential customers when agile commerce is fully adopted and the impact this could have in future years.
Most marketing directors and budget holders have understandably been hesitant to invest heavily in this sector, however, as ROI becomes increasingly convincing and the bottom line improves, it is finally starting to get the recognition it deserves.
Consequently there has been significant focus in agile commerce strategy, and as a result, new technologies such as basket abandonment software, geo-fencing technologies and dual-screen targeting are being practiced.
Having seen a dramatic rise in the number of mobile and tablet sales in the last year, publishers and brands alike have swiftly addressed the potential to target key users with relevant and timely messages which both inform and incentivise thus gaining enormous power - demonstrated in this section by a Body Shop case study.
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