Today, online display spans across desktop and mobile websites, mobile apps, and video platforms. It has become an integral part of online marketing as a whole, offering advertisers a unique full-funnel view of the consumer that no other form of advertising can boast.
Starting with the basics, Net Media Planet explore programmatic advertising in depth, predicted to take 48% of total display-related global ad spend in 2015. You’ll also learn about personalising display to your consumers, the rise of mobile display and the implementation of real-time bidding in online video.
The section comprises five categories:
- Behavioural retargeting
- Programmatic real-time bidding
- Mobile display
- Video marketing
- Supporting case studies
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