Welcome to PerformanceIN’s flagship educational resource, crafted for anyone looking to hone their knowledge of a £14 billion revenue-generating industry; enter the 2014 Performance Marketing Guide.
More than 120 pages of insightful and educational content are packed into our third annual guide, covering all elements of performance marketing:
- Social Commerce & Marketing
- Agile Commerce
- Affiliate Marketing
- Email Marketing
- Best Practice & Regulation
- Data & Analytics
Completely refreshed for 2014, brand new sections include mobile display, real-time bidding, programmatic display and affiliate programme management.
Each section was contributed by an expert in their respective field; the most knowledgeable minds, representing the leading companies in performance marketing – making this the go-to industry resource.