Want to engage audiences on platforms like Facebook and Twitter, whilst paying only for the actions you want? Allow our guide to paid social to show you how that can be done with ease.
Authored by the experts at Maxus, one of the leading global performance marketing agencies, our overview of paid social in 2016 journeys through the thought process every advertiser will go through whilst constructing an effective campaign.
Available to all PI readers, the resource offers learnings on the main platforms and their features, the considerations for basing a campaign on any one of them, and the things to look out for when doing so in the near future.
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