With content marketing investors requesting a greater sense of measurability on their work, and performance marketers looking for access to top-of-the-funnel spend, their coming together creates a match made in heaven.
PerformanceIN joins forces with affilinet to present the lowdown on getting started with content marketing and having this run on performance-based models.
- What advertisers want out of their campaigns.
- The forms of content to look into.
- Tips for crafting your creative.
- Suggestions for measuring success, delivered by a company that works in results-based advertising.
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