2016 is witnessing a major shift in the digital industry that is putting the consumer at the very centre of the advertising strategy.
This white paper, produced by French web and mobile online advertising specialist Kwanko, will aim at grasping the challenges of the new kind of relationship that brands have to maintain with their consumers.
Unlike other studies published on the subject, the objective of this white paper is not to provide a list of the different marketing levers offered to advertisers, but to identify what is at stake in this new relationship between brands and consumers. Each brand has different objectives, context, targets, positioning and therefore different acquisition strategies. So what is the right approach?
This paper will then focus on the six key tips to help advertisers build an effective digital marketing strategy.